Campbell’s Acquires Stake in Rao’s Sauce Maker
Investment in La Regina strengthens Campbell’s partnership with longtime Rao’s Homemade manufacturing partner in Italy and the US
The Campbell’s Company announced it has completed the acquisition of a 49% interest in La Regina di San Marzano di Antonio Romano S.p.A. and La Regina Atlantica, LLC (together, La Regina), the privately held maker of Rao’s Homemade tomato-based, jarred pasta sauces.
Based in Scafati, Italy, and founded by Antonio Romano in 1972, La Regina has been a key partner of Rao’s Homemade since 1993 and produces all Rao's Homemade tomato-based sauces today. La Regina also operates a facility in the US in Alma, Ga.
“Our investment in La Regina and partnership with the Romano family reinforces our commitment to preserving the artisanal craftsmanship of Rao’s sauces,” Mick Beekhuizen, Campbell’s president and chief executive officer, said in a statement. “Consumer loyalty and ongoing household penetration expansion are born from what makes the brand special: exceptional taste, quality ingredients, and a restaurant‑quality experience at home. We could not be more excited about the momentum on the Rao’s brand and the opportunities ahead.”
The investment builds on Campbell’s 2024 acquisition of Sovos Brands and marks a new milestone for Rao’s Homemade, which recently surpassed $1 billion in trailing 12-month net sales, making it the fourth billion-dollar brand in Campbell’s portfolio alongside Campbell’s, Goldfish and Pepperidge Farm.
Campbell’s continues to expect the transaction to be neutral to its fiscal 2026 adjusted EPS.
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