Go Brands, the Canadian cannabis company behind Lite Label, expands its portfolio with the launch of five new SKUs. 

The company says the expansion marks a deliberate shift away from potency-led product development toward formats designed for controlled, repeatable use across a range of consumption occasions. 

Go Brands’ launch through the Ontario Cannabis Store (OCS) includes Sun Kissed pre-rolls, featuring outdoor-grown inputs at an accessible price point, alongside Feather Weight pre-rolls. The lineup also introduces Lite Bites Grape Beyond 2:1 CBN and Lite Bites Cherry Got Back 3:1 CBG, both offered in a 10x1 mg format designed to meet the growing demand for minor cannabinoids.

“The cannabis industry has spent years competing on THC, but that's not where the consumer is headed,” says Wendy Milne, president of Go Brands. “At Go Brands, we've always believed the biggest opportunity in this industry isn't the highest high; it's making cannabis something people can reach for more often, in more moments. And our expansion this spring reflects that. Every SKU has a role. We're not chasing shelf space, we're building something that reflects how people actually want to use cannabis today.”

Over the next 12 months, Go Brands aims to further establish light cannabis as a permanent and distinct category within retail assortments, supported by continued product innovation and expanded distribution. The company’s strategy remains focused on driving incremental sales, attracting new consumers, and supporting long-term industry growth.