Ben & Jerry's Debuts Limited-Time Flavor with Advocacy Campaign
New Razz Up! ice cream pairs a black raspberry flavor profile with a nationwide voter engagement initiative ahead of the 2026 midterm elections
Across the United States, dissent is being criminalized, voting protections are being gutted, and immigrant communities are being targeted. In response, Ben & Jerry's is launching Razz Up!, a campaign to mobilize communities across the US to use their voices and their votes in the 2026 midterm elections to stand against authoritarianism.
Razz Up!, Ben & Jerry's latest limited batch flavor, is an indulgent black raspberry ice cream with swirls of raspberry and crackling fudge chunk pieces. Yes, it really does crackle. Razz Up! is available in Ben & Jerry's 200+ Scoop Shops now, just in time for National Ice Cream Day, with pints soon heading to grocery stores nationwide.
In partnership with leading organizations, the American Civil Liberties Union (ACLU), Black Voters Matter, Community Change, and the National Korean American Service and Education Consortium (NAKASEC), Ben & Jerry's is popping up this summer and throughout this election season to inspire fans to raise their voices to create an inclusive future that works for everyone.
Starting in August, fans and activists alike can find Ben & Jerry's traveling to cities and states most impacted by voter suppression, engaging with the community to register voters, make voting plans, and equipping eligible voters with the tools they need to raise their voice, all while bringing the party.
Razz Up!'s vibrant campaign art was created by Chicago-based artist and activist Monica Trinidad. The pint art is both a nod to the future, with a new beginning on the horizon, and to social justice history, and the activists and organizers who created generational change using with their voices and their votes.
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