To kick off its 30th anniversary celebration, Airheads released a new limited-edition birthday cake flavor bar. The birthday cake bar is available in six-pack and 10-pack minis at retailers. Filled with colorful confetti and birthday cake flavors, the bars are made to look like a celebration.

With each purchase of a six-pack or 10-pack minis, consumers have a chance to instantly win a sweet birthday gift including hats, gift cards, bikes, iPads, GoPros and more.

“At Airheads, this birthday not only means celebrating 30 years of tangy, chewy and delicious candy but it’s also about rewarding and having fun celebrating with our fans,” said Jen Redmond, Brand Manager, Airheads & Perfetti Van Melle USA. “We’re excited to mark this important milestone for the brand and look forward to continuing to create more amazing candy forms, flavors and experiences for our fans and candy lovers.”