Mojo Energy Pouches unveiled a limited-edition Cinnamon Churro flavor, offering a warm mix of cinnamon and brown sugar with 50mg of caffeine, B-vitamins and adaptogens. The zero-sugar, on-the-go format delivers a seasonal twist on functional energy.
Monster Energy’s latest Ultra flavor pairs passionfruit and citrus for a crisp, zero-sugar profile backed by the brand’s signature energy blend. The nationwide launch meets growing consumer appetite for tropical, better-for-you energy options.
Bangers Snacks, the San Francisco startup known for its caffeinated chips, is rolling out Hot Mamba and Hot Mamba Charged nationwide. The spicy new flavors deliver bold taste and a functional caffeine boost for on-the-go consumers.
Coffee innovation continues to heat up as brands blend protein, mushrooms and better-for-you ingredients into the cold and ready-to-drink space. From Bulletproof’s High Protein Iced Coffee to Daily Harvest’s cleaner PSL, functionality meets flavor in every sip.
Made with upcycled coffee fruit, L-theanine and other clean ingredients, AUTOFOCUS supports cognitive performance and balanced energy for busy, health-conscious consumers.
Vive Organic, a Suja Life brand, is introducing Energy + Focus and Energy Extra Strength shots to Kroger stores nationwide. Each cold-pressed, doctor-crafted blend features functional ingredients like green tea caffeine, L-Theanine and adaptogenic mushrooms for sustained energy and focus.
Uncle Matt’s Organic introduces Yerba Mate Energy Tea, brewed with organic yerba mate, lemon juice and green tea caffeine for 100mg of natural energy per serving. Sweetened with organic wildflower honey, the 52oz tea offers a smooth lift and clean-label appeal.
Energy drink brand teams up again with influencer Jordyn Jones to deliver a better-for-you, cherry-forward twist on Erewhon’s signature smoothie lineup
GORGIE is back on the Erewhon smoothie menu with its Cherry Crush creation, blending the brand’s Cherry Lime energy drink with fruit-forward ingredients for a refreshing, low-sugar option. The limited-time collaboration runs at Erewhon locations across Los Angeles through year-end.
G FUEL’s Formula 2.0 is here, featuring a cleaner mix, no chalkiness, steady energy release and a boost in amino acids and antioxidants. The launch also debuts a bold new look that reflects G FUEL’s next-generation performance.
FOCUS+ contains a blend of brain-friendly powerhouse ingredients like lion's mane, reishi, cordyceps, ashwagandha, bacopa, along with the smooth caffeine lift of Green Tea.