Monster Adds Passionfruit Punch to Zero-Sugar Ultra Line
New Ultra Wild Passion taps rising demand for low- and no-sugar energy drinks and the industry’s booming tropical flavor trend
Monster Energy is bringing the heat with the newest addition to its fan-favorite Monster Energy Ultra lineup: Ultra Wild Passion, a bold, vibrant and light passionfruit flavor that delivers energy with zero sugar.
Ultra Wild Passion pairs the sweet and tart flavor of passionfruit with a citrus twist, creating a crisp, easy-drinking experience. Fully loaded with Monster's legendary energy blend, it helps consumers stay focused.
Zero sugar isn't slowing down; in fact, almost half of energy drink consumers now prefer low or no-sugar options and the movement continues to grow, according to the company. With tropical flavors trending across beverages and passionfruit consistently ranking among the most sought-after flavor profiles, Ultra Wild Passion arrives at a time to give fans something new.
Monster Energy Ultra Wild Passion is now available nationwide in 16oz cans and joining the other top selling flavors in the zero sugar Ultra line including Zero Ultra, Blue Hawaiian, Vice Guava, Sunrise and Strawberry Dreams.
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