The dairy beverage segment is set to get a bit more crowded in 2013, as Starbucks plans to launch instant dairy products this year. To be introduced under Starbucks’ Via brand, it “will be fresh dairy done in a way that no one has done before,” says Starbucks’ chief executive Howard Schultz.
Restaurants face a tough operating climate that requires innovation and an on-going commitment to research and development. Manufacturers looking to better serve their foodservice partners—and bolster their own bottom line—should focus on a few key areas.
Starbucks Coffee Company is a recognized global leader in innovation and one of the founding members of IFMA’s Center of Innovation Excellence (CIE). Following is an interview with Starbucks’ Mary Wagner, Ph.D., senior vice president for Global Research, Development & Quality.
Starbucks Corp plans to begin selling beer, wine and more upscale food in a small number of cafes in Atlanta and Southern California by the end of this year.
