The dairy beverage segment is set to get a bit more crowded in 2013, as Starbucks plans to launch instant dairy products this year. To be introduced under Starbucks’ Via brand, it “will be fresh dairy done in a way that no one has done before,” says Starbucks’ chief executive Howard Schultz.
Coffee and dairy is one of those expected combinations, but more introductions continue to find new iterations of the tried-and-true formula. WhiteWave Foods has added an International Delight Iced Coffee line that combines coffee, cream and real milk in a ready-to-serve, half-gallon container.
For its part, Bean & Body Coffee is adding an ethnic cuisine element to its ultra-premium, RTD functional coffee blend. Horchata is joining the line, part of a wave of introductions that also includes Vegan and Coconut, as well.
“We are really excited about the new flavors and what they will bring to the category,” said Erin Kelly, BYB Brands’ vice president of marketing. “It was important for us to extend our current functional coffee line by offering both a decaffeinated and non-dairy option to drive new consumers into the market and grow the overall category.”
All flavors in the line are natural, gluten-free and kosher-certified, while also promising ORAC-certified antioxidants to boost immunity and protect against free radicals. While Vegan is a non-dairy option promising antioxidants “to soothe and re-energize,” Horchata is a decaffeinated blend of antioxidants and cinnamon to deliver a natural energy boost. The Coconut flavor blends maqui berry extract and coconut water for energy and hydration.