Formulated with a full 300mg dose of ashwagandha, Atlas Bar® supports both physical and mental wellness
April 6, 2022
Atlas Bar®, a protein bar developed to support both physical and mental wellness, added three plant-based flavors to its offering of zero-added-sugar, keto-friendly protein bars made of clean, high-quality real-food ingredients.
Food broker releases annual report on trends and predictions to reach global consumers
March 16, 2022
The pandemic has exacerbated the level of stress a consumer faces on a day-to-day basis and their attention to emotional wellbeing and stress support have accelerated in the ever-changing COVID era. As a result, many people are turning to vitamins and supplements to support their mental health. As such, vitamins & supplements saw 43% year over year growth on Amazon.
To keep up with ever-changing global health protocols and guidelines, consumers have incorporated more healthy habits that might now become true behavior patterns
In 2021, brands paid attention to the movement towards healthier habits. This translated to fortification and adding ingredients; or conversely, removing some maligned ingredients.
This month’s collection includes creamers made with mushrooms and probiotic juice shots for better moods
February 16, 2022
"Health-conscious individuals generally choose to supplement with vitamins and minerals each day for various reasons, either they have a known deficiency, they have nutritional gaps in their diet, or they like having that extra insurance for their health and wellness goals," said Bryon McLendon, Nutrishop founder and CEO.
The new line of bars contains adaptogens, nootropics and organic botanicals
September 29, 2021
The new line contains four varieties: Energy, Focus, Immunity and Calm. Smpl simplifies the way consumers access superfoods by eliminating powders and pills in exchange for a healthy product that is available on the go.
Beverage makers appeal to consumers with products that contain vitamins and minerals, protein (plant or dairy), botanicals, tea, tea extracts, probiotics, prebiotics, and fiber
Today’s consumers are rarely satisfied with just a thirst-quenching drink when they crave a beverage. They’re seeking healthful extras that target everything from immunity to mood issues, from energy to meal replacement. And of course, they want plenty of flavor with few calories.
Snacks represent a huge and diverse market as eating patterns have become less formal. Consumer demand for physical and mental energy boosts through the day continues to increase. In combination, these trends leads to growing demands for snacks with energizing properties.
New seed funding propels the brand's expansion beyond coffee-based products to offer an indulgent Matcha beverage made with health benefits
September 1, 2021
A blend of USDA organic ceremonial grade matcha and adaptogens, Taika's Matcha Latte is a canned matcha to enter the market made with zero added sugars and a creamy, housemade macadamia milk high in healthy fats and protein.
Scouting the next ingredient trend to sprout up in new foods and drinks? The supplement market shows health-conscious consumers are learning more about botanical ingredients—and leaning toward them in new supplement purchases.