Magnesium, known for its role in muscle relaxation and stress relief, is increasingly being added to functional drinks and sports recovery products. Blends combining magnesium, potassium, and sodium target hydration, relaxation, and post-workout recovery.
Crafted to inspire moments of delight, the brand's new Lemon Honey Drop and Sleepytime Biotin Beauty Rest teas balance taste with consumers' desire for unique products in the wellness category.
Prior to sharing our outlook for 2025, we wanted to review the predictions we made for 2024 to determine what we got right and what might not have fully taken shape. Here, we've collected capsule information for each section of our 2024 Predictions, in areas such as sustainability, foodservice and global flavors. Within each capsule, you will find our 2024 predictions and assessments of their accuracy.
PLT Health Solutions using SupplySide West to show ingredients for muscle health, sports/active nutrition, mood, sleep and men's sexual health
September 24, 2024
Totally new ingredients will include offerings in the Men's Health, Sports/Active Nutrition and Energy categories. Previously launched but new to SupplySide ingredients include offerings in Muscle Health, Energy, Mood and Sleep categories. All of these ingredients are supported by clinical science, and most are considered “beverage-friendly” as part of PLT's growing beverage ingredient portfolio.
The functional wellness brand continues its mission to make gut health more accessible and approachable
May 15, 2024
As digestive health challenges affect over 70% of adults in the US, BelliWelli's expansion into Walmart not only showcases the brand's ability to connect with new customers, but also reinforces the brand's omnichannel strategy.
Kemin uses SupplySide East to showcase functional ingredient solutions
April 22, 2024
From immunity and cognition to sleep, vision, beauty from within, weight management, and gut health, the Kemin Human Nutrition and Health business unit can help brands elevate, differentiate, and deliver a variety of health benefits for functional beverages, food, and supplements.
Developed under the leadership of Charlotte's Web's chief scientific officer, Dr. Marcel Bonn-Miller, the Stay Asleep CBN Gummies demonstrate Charlotte's Web commitment to science-backed products, providing an effective alternative to more traditional sleep supplements and medications.
The new shot blends tart cherry, chamomile, ashwagandha and L-theanine to promote calmness
December 21, 2023
The Pressed Unwind Tonic, crafted with adaptogens, blends tart cherry, chamomile, ashwagandha and L-theanine to promote calmness within the body and mind.
As we venture into the culinary landscape of 2024, the food and beverage industry will reflect trends bubbling up from 2023. Even so, Imbibe still expects some transformative changes coming with a new year.