Probiotics are drawing positive media attention, and new products are capitalizing on the opportunity. Regulatory roadblocks pose a hurdle, but there is strong market potential for probiotic-enriched products.
The market for probiotics is growing in response to impressive consumer interest. According to Business Insights, the U.S. market grew 8.7% between 2003-2008 to $5 billion, and it is expected to grow at 5% through 2013 to a value of $6.4 billion.
Researchers may have uncovered a promising strategy that, for the first time, appears to cause celiac disease progression to reverse, and that strategy is consuming probiotics.
Initial testing in acid and bile salts found that Lactobacillus strains had a significantly higher acid tolerance than the lactococci strains and E. hirae, according to a Norwegian statement.
Danone said the European Food Safety Authority’s continuous rejection of health claims by hundreds of applicants offers little hope that the probiotics industry will be able to survive.
Researchers at The University of Queensland (UQ) have developed what they claim is the world's first non-fermented, multi-strain probiotic milk and juice.