New functional beverages deliver vitamins, antioxidants and electrolytes with bright, fresh look
July 7, 2021
ROAR Organic announced a new recipe for its line of beverages, that are now fortified 100% daily value of energy and immunity vitamins B5, B6, B12 and C, as well as antioxidant vitamins A and E, and electrolytes from coconut water.
Molson Coors Beverage Company to serve as exclusive distributor
May 5, 2021
A multi-faceted team of fitness, health and beverage industry changemakers, Dwayne Johnson, Dany Garcia, Dave Rienzi and John Shulman, announced the launch of ZOA™, a new healthy energy drink set to make waves in the category.
This month’s collection includes apple cider vinegar gummies, pre-workout supplements and functional chocolate
April 26, 2021
Flume Formulas LTD, San Francisco, debuted with a new line of botanical supplements to give athletes pre-workout energy and focus, post-workout recovery support, and restorative sleep.
The beverage is made from milk, and delivers hydration from an approach backed by science
March 30, 2021
GoodSport Nutrition, a Chicago-based start-up, aims to shake up the sports drink landscape with innovation. The company launched GoodSport™, a natural sports drink made from milk, and delivers hydration backed by science in a thirst-quenching beverage.
The product's benefits include better sleep, less stress, and less anxiety
November 11, 2020
Cymbiotika launched its newest product, Magnesium L-Threonate. The company developed the product to combat magnesium deficiency in adults. Magnesium is an electrolyte and is required for more than 300 processes within the human body.
Hydralyte Plus Immune System Boost has 75% less sugar and 4x the electrolytes of a sports drink
October 28, 2020
According to the company, Hydralyte is scientifically formulated with the right ratio of glucose and electrolytes to hydrate more effectively than sports drinks or coconut water with far less sugar. Hydralyte Plus Immune System Boost has 75% less sugar and 4x the electrolytes of a sports drink.
Thick-It® Clear Advantage® Thickened Water is now available in a package with Sqwincher® Qwik Stik® ZERO
September 2, 2020
To promote hydration for dysphagia patients and caregivers, the Thick-It® and Sqwincher® brands introduced a Clear Advantage® Thickened Water + Sugar Free, Low Calorie Sqwincher® Qwik Stik® ZERO Combo Pack.
Electrolyte and phytonutrient formula promotes immunity, hydration, proper pH, strength, endurance, and recovery
August 5, 2020
PerformLyte promotes immunity, hydration, proper pH, strength, endurance, and recovery and contains no sugar or stimulants. The product includes a complete comprehensive blend of electrolytes, enriched with a unique formula of phytoceuticals to enhance electrolyte benefits, immunity, energy, and oxygen processing.
Wellness Brand continues celebrity rollout series of oral hydration solutions
July 29, 2020
Inspired by the platinum hit song "Yummy," Liquid I.V. crafted a Guava Hibiscus version of its flagship product, Hydration Multiplier. With each sip of this drink mix, consumers can taste juicy pink guava and just a hint of hibiscus.