Technomic surveys from January-June 2011 and January-March 2012 showed a 50% increase in numbers of restaurant chains menuing Chicken Philly sandwiches; during the same period, the number of Chicken Philly items available on foodservice menus nationally jumped by 85%.
Sandwiches are the cornerstone of lunch and dinner menus at both limited- and full-service restaurants, where they are offered more than any other entree.
A variety of sandwiches, burgers and other entrees cater to customers’ contradictory demands for innovation and comfort, convenience and customization.