Today’s consumers are demanding “better-for-you” products, and fortified beverages are one way to provide them. Fortification of food products is done, in essence, to satisfy a deficiency.
More Americans say they are aware of the health benefits of functional foods, but there has been no increase over the past five years in the number of people who are eating them on a regular basis, according to a new survey from the International Food Information Council (IFIC).