So Much for Brand Loyalty Fewer and fewer consumers are staying loyal to their favorite brands. April 26, 2013 A new survey shows brand loyalty has dropped for the third year in a row.Read More
Leadership Additions at Schwan's Schwan’s Consumer Brands Inc. announced two additions to its leadership team. April 15, 2013 The pair include a senior vice president of customer sales and a vice presidnet of consumer insihts and marketin integration. Read More
Brand New Look for Caravan Caravan Ingredients updated its logo, brand positioning and advertising. February 19, 2013 Caravan Ingredients updated its logo, brand positioning and advertising.Read More
Heinz Sold for $23 Billion H.J. Heinz Co. agreed to be acquired by Warren Buffett's Berkshire Hathaway Inc. and private-equity firm 3G Capital for more than $23 billion. February 14, 2013
Kraft Foods Group Names CMO February 1, 2013 Kraft Foods Group has named its first chief marketing officer as a standalone company.Read More
New Hire at Sargento January 17, 2013 Sargento Foods Inc. announced the hiring of David Kist as senior national account sales manager in the Food Service Division.Read More
New Wonder Home January 14, 2013 Hostess has found a new home for its most popular breads, including the iconic Wonder bread.Read More
Nestle Waters CEO Stepping Down November 19, 2012 Current Nestle Waters North America Inc. president and chief executive officer, Kim Jeffery, plans to step down from that role after 20 years.Read More
New Brand President at Carvel October 30, 2012 FOCUS Brands Inc. hired Scott Colwell as brand president for its Carvel Ice Cream chain.Read More
Brands on Children's Brains September 25, 2012 It is being said that Pizza Hut, Burger King and McDonalds-like names are enough to be branded by youngsters on their brains.Read More