Cereal and snack bars may have seen sales growth ebb and flow in recent years, but the segment has enjoyed significant new product development. Weight management, allergen concerns, and overall health and wellness have been at the forefront of efforts.
The American Heart Association has given a slight endorsement of a class of sugar substitutes known as non-nutritive sweeteners, saying that use of them may lower sugar intake, and possibly help people lose weight.
With the elevated incidences of obesity, diabetes and general ill-health, consumers are keenly aware sugar is something that perhaps should be curtailed or, in certain cases, avoided.