Hispanic shoppers are more engaged than US shoppers with many digital tools — including social media — along the grocery path to purchase
July 7, 2016
As the US Hispanic population continues to grow in size and influence, Acosta, a full-service sales and marketing agency in the consumer packaged goods (CPG) industry, and Univision Communications Inc. (UCI), a media company serving Hispanic America, have released the 5th Edition of The Why? Behind The Buy™ US Hispanic Shopper Study. This new research explores the buying patterns and behaviors of these highly experiential shoppers and provides insights CPG brands and retailers can leverage to better appeal to and connect with this important shopper segment.
This year’s Breakthrough Innovation Award process reviewed nearly 3,500 consumer products that were introduced in 2014
July 5, 2016
Nielsen announced the 2016 U.S. Nielsen Breakthrough Innovation Award winners. Nielsen’s annual Breakthrough Innovation Awards recognize America’s unsung household heroes. In conjunction with announcing the winners, Nielsen also issued the fifth edition of the U.S. Breakthrough Innovation Report at Nielsen’s U.S. Consumer 360 event in Las Vegas.
Label Insight study reveals insights into consumer demand for product transparency and its impact on the food industry
June 30, 2016
Currently, only 12% of consumers rank brands as their most trusted resource for information about what is in their own food, but 67% of consumers believe it is the brand or manufacturer's responsibility to provide consumers with this information, demonstrating a clear gap between consumer expectations and the information brands are providing.
Top trends for 2016 include keeping pulse on ethnic diversity, harnessing insights on how consumers are shopping online and focusing on quality versus quantity of marketing messages
January 28, 2016
IRI’s latest Times & Trends report, “Taking Stock of CPG Past and Future: Gear Up Now for a Year of Growth,” analyzes the lessons learned in 2015 and provides insight into several key trends that will drive growth in 2016.
Marketers must thoroughly understand demographic to capture a piece of the nearly $290 billion millennials will spend on CPG products by 2020
September 9, 2015
IRI says its latest research examines the myths versus realities of millennials and finds not only that there are misconceptions, but also that millennials are in fact much more unique than first meets the eye.
Social sitcom parodies workplace challenges, and brings awareness to expanded portfolio
May 15, 2015
After decades of relying heavily on traditional television and print advertising, Newtons is infusing new life into the more-than-a-century-old biscuit brand with the launch of its first-ever original content series: Now We're Newtons. The episodic comedy, which premieres on May 11, observes a company in transition from "being run by the Figs" to "not just figs anymore."
Demographic trends and protein-food inflation create growth opportunities
April 2, 2015
As growth picked up moderately in the U.S. consumer packaged goods (CPG) industry in 2014, small- and medium-size companies continued clawing away market share from their larger competitors, a trend that has been at work for the last several years, according to a new study by The Boston Consulting Group (BCG) and Information Resources, Inc. (IRI).