Articles Tagged with ''consumer packaged goods (CPG)''

IRI’s latest Times & Trends report, “Taking Stock of CPG Past and Future: Gear Up Now for a Year of Growth,” analyzes the lessons learned in 2015 and provides insight into several key trends that will drive growth in 2016.

After decades of relying heavily on traditional television and print advertising, Newtons is infusing new life into the more-than-a-century-old biscuit brand with the launch of its first-ever original content series: Now We're Newtons. The episodic comedy, which premieres on May 11, observes a company in transition from "being run by the Figs" to "not just figs anymore."

As growth picked up moderately in the U.S. consumer packaged goods (CPG) industry in 2014, small- and medium-size companies continued clawing away market share from their larger competitors, a trend that has been at work for the last several years, according to a new study by The Boston Consulting Group (BCG) and Information Resources, Inc. (IRI).

Christopher Calano has been named vice president of sales, while Emily Notrica has been named director of sales, conventional channels.

Among large companies, the top three performers were Lorillard, the Hershey Company, and Anheuser-Busch InBev.

SymphonyIRI Group announced the most successful food and beverage and non-foods consumer packaged goods (CPG) brands in its “2011 New Product Pacesetters” report—a benchmark analysis of exceptional first-year CPG sales success for newly launched products.

Colman Brohan Davis has conducted consumer research over the past few years and watched as sustainability shot up the ladder as a key criterion influencing an individual’s purchase of food and beverage -- surpassing organic, shelflife, packaging, fair trade and brand name in importance.