Lori Colman is the founding partner and co-CEO of Colman Brohan Davis, Inc (www.cbdmarketing.com), a strategic branding and integrated marketing agency serving national and global companies in sectors including food and food ingredients. Lori’s expertise in brand development is focused on keeping brands relevant in the consumer-controlled future. She is also deeply engaged in preventing the commoditization of brands, and the work needed to halt the debilitating slide down that path. Lori has spearheaded marketing initiatives on behalf of Penford Foods, Ralston Foods, Loders Croklaan, Lipid Nutrition, Janssen Pharmaceutica and Grecian Delight Foods, among others. Prior to starting her own firm in 1988, she was an executive with agencies Cramer-Krasselt and Draft, and at Colgate-Palmolive. Lori speaks internationally on branding and marketing topics and Colman Brohan Davis has been named a “Top Agency” on BtoB Magazine’s national ranking list for the last five years. Contact Lori at lcolman@cbdmarketing.com.
Colman Brohan Davis has conducted consumer research over the past few years and watched as sustainability shot up the ladder as a key criterion influencing an individual’s purchase of food and beverage -- surpassing organic, shelflife, packaging, fair trade and brand name in importance.