NPD report finds that most online grocery shoppers also shop at brick & mortar grocery stores
April 26, 2018
Wanting to pick out their own fresh items was the top barrier to their shopping online for groceries, followed by not wanting to pay a delivery fee. Many consumers (46%) who are lapsed online grocery shoppers or have never shopped online like that walking through a store remind them of what else they need.
Online grocery shopping is currently one of the smallest segments for food and beverage sales, but this rapidly changing business is poised for tremendous growth over the next several years.