Articles Tagged with ''grocery shopping''

In its 2024 Year in Review special report, 84.51°, the retail data science, insights, and media company helping Kroger and its partners create customer-centric shopper journeys, reveals two critical gaps in today’s grocery shopping experience, especially between generations, and highlights potential solutions that could reshape how consumers shop in the future.

“Sales of store brands hit a record high last year,” said PLMA president Peggy Davies. “The quality, value and innovation that store brands provide can’t be beat.”

Annual eGrocery sales climbed 9.1% compared to 2023, driven by aggressive promotions on subscription and membership programs, which became widespread mid-year. These discounts, ranging from 33% to 80%, resonated with budget-conscious shoppers seeking savings and contributed to increased engagement and retention rates among digital grocery customers.

The report findings are further supported by FMI’s newly released ninth-annual Power of Foodservice at Retail report, which found that retail foodservice purchases continue to play a key role in shoppers’ meal preparation.

The trend predictions are developed by Kroger's industry-leading team of food experts including Our Brands' product developers, chefs, buyers, culinary specialists and Kroger's retail data science arm, 84.51º, for a well-rounded projection of what customers will be buzzing about for the upcoming year.

Walmart promoted a 50% discount on its Walmart+ membership in mid-July that lowered the annual fee from $98 to $49 after offering the same deal in May. Meanwhile, Instacart promoted an 80% discount on its annual membership. Both offers are contributing to growth in Delivery users and order frequency.

The 2024 IFIC Food & Health Survey covers a wide range of topics from farm to fork, including food production, food safety, eating patterns and diets, specific food or beverage ingredients as well as consumers’ relationship with food, purchase drivers, and trust in information sources.

The report, “CPG Private Brands Update,” provides an update on the store brand landscape, and identifies retailer opportunities to increase demand for their own brand and private brand offerings.

Just in time for Thanksgiving and the holidays—came news for which food and beverage processors could be thankful. Circana (formerly IRI) and The NPD Group released a 2024 food and beverage outlook with a projection of modest volume growth this year after three consecutive years of volume declines.

Caffeine with added benefits, going back to basics in the plant-based category, complex heat from global peppers, and water conservation and stewardship are all among the food trends expected to rise in popularity across the industry in the next year.