New shopper trends and behavioral analytics are based on real-time insight surveys from September 2022
September 21, 2022
In a fall from last month, 46% of shoppers are feeling uncomfortable with their finances while 64% still report looking for sales, deals or coupons. Fifty-four percent
are cutting back on non-essentials and 63% are cutting back on areas besides groceries, such as clothing and entertainment. Customers are still making changes to avoid price increases.
The new private label will offer shoppers consistent access to quality groceries at an affordable price
April 18, 2022
Misfits Market, the online grocery platform focused on accessibility, affordability, and sustainability, launched its first-ever private label, Odds & Ends. The launch of Misfits Market’s private label – which currently includes pantry staples such as coffee and snacks like nuts, dried fruit, and dark chocolate-covered mini pretzels – ensures Misfits Market’s customers can easily stock up on all of their favorite high-quality, affordable groceries during their weekly shop.
Q1 results finished less than 3% lower than a year ago as eGrocery continues to evolve
April 12, 2022
The Ship-to-Home segment experienced the largest sales contraction, plummeting over 30% in March compared to a year ago, from $2.1 billion to $1.4 billion. The decline was driven by a 13% reduction in the number of orders placed by Monthly Active Users combined with a 23% drop in the average order value.
What some thought was temporary adaptation to an unexpected retail store challenge, has proven to be a transformational period for our industry with eCommerce in the forefront.
Global food trends take the eating experience to the next level in the new year
December 15, 2021
With open access to information, home cooking has never been more adventurous with kitchen cooks delving deeper into smaller regions across the globe to understand and adapt any nuance of spices or sauces that create something special to try.
Program now enables customers to recycle nearly 2,500 products from Kroger private-label brand portfolio
April 22, 2021
Newly expanded Kroger Our Brands Recycling Program is the first program of its kind and advances the retailer’s Zero Hunger | Zero Waste social and environmental impact plan.
Zero-calorie soft drinks, shredded cheese, flavored potato chips and sauvignon blanc wine top Americans' grocery lists in 2020
December 17, 2020
In addition to the look back at the trending grocery purchases of 2020, Kroger unveiled its top seven food trend predictions for 2021, thoughtfully curated by its culinary experiences team and Our Brands product developers, chefs and innovators.
The Consumer Price Index for food at-home recently posted its largest monthly increase since February 1974
October 23, 2020
The Food Industry Association released a research that explains how the COVID-19 pandemic has affected grocery prices more than nearly any other category of consumer spending. In April, the Consumer Price Index for food at-home posted its largest monthly increase since February 1974 and grocery prices are up 5.6% for the period June 2019 to June 2020.
InsightsNow research indicates changing consumer behavior, and predicts impact on consumer product companies during COVID-19
July 22, 2020
The current tracker data shows consumer purchase motivators are shifting to satisfy psychological mood lifters and sensorial cravings as the coronavirus pandemic continues. While functional health and safety were found to be important during early stages of the pandemic, those motivators have decreased in importance as consumers report seeking out experiences to change their mood.
2020 Food & Health Survey also tracks trends over past decade; recent diet trends, plant protein consumption and sustainability interest
June 29, 2020
If the COVID-19 pandemic has had big impacts on how you’re eating, shopping for food and thinking about food you’re far from alone. According to the International Food Information Council’s (IFIC) 2020 Food & Health Survey, 85% of Americans have made at least some change in the food they eat or how they prepare it because of the coronavirus pandemic.