The 2024 Sustainable Market Share Index shows CPG products marketed with sustainable attributes increased market share by 2.6 percentage points since last year
the price premium in he US market has stabilized, largely unchanged throughout the recent inflationary period. Moreover, the average price premium across all categories is at or below 5% in the European markets studied.
Circana’s proprietary “5 Cs of Success” framework has emerged as a defining playbook for category leaders, emphasizing Community Connections, Comprehensive Value, Collaborative Growth, Catering to Multi-Pronged Wellness, and Company Culture.
"There are critical ingredients and inputs that need to be imported due to scarce availability domestically. No amount of tariffs will bring these inputs back to the US."
At a time of continued high inflation, trade tariff uncertainty and a difficult macro-economic environment, consumers are worried, with more than half of respondents (55%) very concerned with the rise of living costs.
Since its launch in spring 2020, :INCLUDED has driven unprecedented growth and amplification for its 500+ members in the consumer packaged goods (CPG) sector, delivering over $5 million in direct value.
Now that 2024 is in the rearview, we wanted to share a few quick thoughts that highlight pivotal changes and trends in the industry. Below, you'll find a mix of both broad and specific evolutions in the food and beverage market that are certain to influence the business environment in 2025.
2025 will signal a marked acceleration of AI in marketing as companies move past pilot purgatory and can scale models that create highly personalized consumer interactions, automate processes, and provide predictive data and analytics strategies.
While most morning meals are prepared at home, on-the-go and away-from-home breakfast occasions are expected to experience some growth through 2027, driven primarily by Gen Z and millennial consumers.
The report, “CPG Private Brands Update,” provides an update on the store brand landscape, and identifies retailer opportunities to increase demand for their own brand and private brand offerings.
Manufacturers and brands work to harness technology, reduce waste and introduce more planet-friendly packaging to deliver eco-friendly alternatives
February 23, 2023
Key industry players are focusing on reducing food waste by about 50% through the adoption of several methods to extend the shelf-life of food. Top companies are paying strict regulations on food waste. FDA supports the food industry regarding food safety, packaged foods, and clean labeling. In the coming period, food manufacturers are likely to develop smart technology that may reduce the wastage of food items.