With carbonated soft drinks facing mounting negative health perceptions from Americans, craft and natural options are showing promise
September 9, 2015
Concerns surrounding artificial sweeteners, such as aspartame, strengthen natural and naturally sweetened carbonated soft drinks’ positioning as a better-for-you alternative to regular and diet sodas.
Concerns surrounding artificial sweeteners, such as aspartame, strengthen naturally sweetened carbonated soft drinks position
September 8, 2015
With carbonated soft drinks facing mounting negative health perceptions from Americans, craft and natural options are showing promise among the most active soft drink consumers.
Among the top claims free-from consumers deem most important are trans fat-free and preservative-free
September 8, 2015
In fact, 43 % of consumers agree that free-from foods are healthier than foods without a free-from claim, while another three in five believe the fewer ingredients a product has, the healthier it is (59 %).
Bolstering review content can help marketers ensure their products are added to consumer sphere of consideration
June 4, 2015
The good news for population growth, however, is that the relatively large (and culturally diverse) Millennial generation is, in fact, having children. The actual number of births for 2013 is estimated to have increased for the first time since 2006.
Chocolate confectionery sales grew 24% over a five year period from 2009 to 2014 to reach $21 billion in the United States
April 7, 2015
More than half (53%) of US consumers eat chocolate once a week or more. Among chocolate eaters, nearly three quarters (72%) consume the confectionery as a treat.
Brand trust, improved quality and product innovation among the top reasons shoppers are filling their grocery carts with private labels
February 27, 2015
Private label food products are getting some much needed attention, especially from young shoppers, according to the Private Label Foods: What’s Driving Purchase? - US, February 2015 report from market intelligence agency, Mintel. Per the report, 42 percent of Millennials (age 18-36) agree store brand food products are more innovative than name brand products.
Effectively communicating product benefits is an essential trend for 2015
February 15, 2015
Rather than the relatively intangible claim of being ‘good for the environment,’ the new priority is transparency. This is creating a new flock of consumers who want to know more about ingredients, products and the companies that make and sell them.