Kerry Hughes

Kerry Hughes

Kerry Hughes, MS, principal for EthnoPharm, is an ethnobotanist, herbalist, and author with a 20-year record of success in natural product development. EthnoPharm specializes in global natural product development and education, innovative product formulation, and nexus-of-market opportunity identification. Hughes is driven by a "tenacious fascination with the potential health-enhancing role plants can play." With a focus on ethnobotanical discovery and strategic innovation, Hughes and EthnoPharm continue to expand the boundaries of new natural product development, catalyze applied phyto-product breakthroughs, and bring to market new, efficacious, and profitable products that not only heal people but help protect the threatened global biodiversity.
Articles

ARTICLES

The Flavor of Protein

Kerry Hughes
Kerry Hughes
January 1, 2005
The demand for high- protein bars and beverages will continue to increase over the next few years, despite a recent downward trend,” reports David Browne, director of content development at SPINS (San Francisco) a natural products reporting agency.
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For the Finishing Line

Kerry Hughes
Kerry Hughes
January 1, 2005
According to www. Supplementwatch.com, the sports nutrition market “is about $3 billion annually--that's a lot of Powerbars!” The website also points out that a main problem with sports-oriented products is that consumers are not familiar with their proper use.
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Smooth Calcium Fortifier

Kerry Hughes
Kerry Hughes
January 1, 2005
In response to the ongoing controversy over which type of calcium supplementation is best, a team of researchers looked at absorbability and effective cost comparison of various forms.
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