Sports nutrition is flexing its market muscle as mainstream consumers express more interest for all forms of performance foods and beverages that aid their active lifestyles.
Today, despite concerns over the definition and use of the term “natural” in some quarters, there’s been continued growth in products marketed on natural or clean label platforms.
In this year’s survey, conducted through BNP Media’s Market Research Division, processors revealed the ingredients and trends they see as forming the backbone of the healthful products market.
Snacking may very well be the new American pastime. According to the recent report from Mintel, “Snacking Motivations and Attitudes US 2015,” nearly all Americans (94%) snack at least once a day.
Rising consumer concerns about health, growing awareness of the benefits of exercise and the perceived need to cope with increasingly busy lifestyles have combined to boost demand for performance-related foods and beverages.