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Home » Authors » Lu Ann Williams

Articles by Lu Ann Williams

Endorfin Coconut Sugar

Sweet Nothings: Sugar Reduction Continues to be a Primary Topic

Formulators eye new ingredients, strategies to reduce or eliminate sugar in new foods and beverages.
Lu Ann Williams
Lu Ann Williams
February 17, 2020
Sugar reduction continues to be a primary topic in the wake of sugar's association with health conditions including obesity, diabetes and even oral health.
Read More
Garden of Life Sport Protein Drinks

Plant-based Ingredients: When Green = Clean

Plant-based innovation in foods, beverages and ingredients continues to flourish with consumer interest in health, sustainability and ethics.
Lu Ann Williams
Lu Ann Williams
January 8, 2020
Plant-based nutrition is a major trend and shows no signs of slowing down. Innova Market Insights identified "Plant-Based Revolution" as one its Top Ten Trends for 2020 and that follows last year’s designation of "The Plant Kingdom" as a top 2019 trend.
Read More
Non-Dairy Chobani

The Plant-Based Food and Beverage Kingdom Grows Across Categories

Companies and brands are greening up portfolios to attract consumers who want to add more plant-based options to diets
Lu Ann Williams
Lu Ann Williams
November 8, 2019
Interest in plant-based nutrition shows no signs of slowing down and this certainly confirms Innova Market Insights' earlier choice of "The Plant Kingdom" as one of its Top Trends for 2019.
Read More
Tofurky Plant-Based Pockets

Hand-Held Entrees, Portable Snacks are Taking Over Consumption Trends—Bite by Bite

Consumers focus on snacks and "grazing," while merging traditional breakfast, lunch and dinner choices for new-style products and eating occasions.
Lu Ann Williams
Lu Ann Williams
October 11, 2019
Everything about today's eating pattern—including when, where and how often—has become more informal. And what used to be three scheduled mealtimes a day now translates to five, six or even seven and a half meals and snacks at absolutely all hours.
Read More
SquareBaby_900

Clean Label—Plus

Clean label claims rise with increased product competition, more mindful consumers
Lu Ann Williams
Lu Ann Williams
September 4, 2019
The term “clear labeling” (which Innova Market Insights coined for its 2015 Top Ten Trends listing) has now fully entered industry parlance. It’s used in several marketing campaigns and each day, manufacturers continuing voicing their commitment to clean label platforms.
Read More
Wasa Carbon Neutral Logo

Sustainability Issues Impact Ingredient, Packaging Decisions

The circular economy is driving corporate goals as manufacturers commit their brands to sustainable product and packaging development
Lu Ann Williams
Lu Ann Williams
June 4, 2019
"Green Appeal" is one of Innova Market Insights' top trends for 2019. It reflects a food industry increasingly committed to answering a more mindful consumer’s expectations around sustainability.
Read More
Home Chef Retail Meal Kits

Meal Maneuvers: Food Marketers, Operators Compete for Share of Stomach

Manufacturers, retailers and direct-to-consumer meal companies all vie for consumer attention
Lu Ann Williams
Lu Ann Williams
May 2, 2019
The past few years have seen strong innovation and development across the wider spectrum of meal solutions. Of course, that’s been driven by online meal and meal prep subscription services such as Blue Apron, Home Chef, Sun Basket, Hello Fresh, Freshly, and others.
Read More
Pacific Rim Flavor Foods

Consumer Curiosity to Discover New Food and Beverages

"Discovery: The Adventurous Consumer" leads the list of Innova Market Insights' Top 10 Trends for 2019
Lu Ann Williams
Lu Ann Williams
April 5, 2019
Don't have a travel passport on hand? That's okay. There’s an ever-growing selection of foods and beverages—both at restaurants and on retail supermarket shelves—to offer bolder ethnic flavors and multi-sensory food experiences.
Read More
The Missing Link Pet Kelp Formula Probiotic

The Growing Pet Food Market Reflects Human Food Preferences

Pet food brands increasingly formulate products focused on clean label, premium, functional and/or traceable ingredients
Lu Ann Williams
Lu Ann Williams
March 19, 2019
With rising disposable incomes and an increasing tendency to regard pets as part of the family, it is not surprising that the trends apparent in the market for human prepared foods—led by interests in health, snacking and indulgence—also should be increasingly apparent in pet foods sector.
Read More
Gatorade G Zero Line

When it Comes to Sugar, Less is More— And Natural Sweeteners Also Carry More Appeal

Lu Ann Williams
Lu Ann Williams
January 21, 2019
Sugar reduction efforts from food and beverage processors include product reformulations, as well as new offerings with reduced sugar or zero sugar content.
Read More
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