Articles by Lu Ann Williams

The market for allergy-free or free-from foods has moved from a relatively specialist status to mainstream in just a short period of time. In particular, those products with gluten-free and lactose-free positions are establishing strong presence.

Interest in naturalness, minimal processing and clean labeling is no longer new in the food industry. In fact, as long ago as 2008, “Go Natural” led Innova Market Insights’ annual trends listing.

Targeting a new food or drink to Millennial consumers? Join the club. The so-called Millennial generation is well established and widely utilized as a marketing term.

Experts project that at least 2.5% of US adults follow a strict vegan diet. Interestingly, this figured is dwarfed by rising numbers of consumers who are not on a strict vegan diet—but appear to be looking for new vegan food and drink options.

Despite its size and relative maturity, the snacks market shows strong worldwide growth.

Today, more consumers are considering healthy lifestyle choices and generating greater interest in new lactose-free, dairy-free and plant-based/vegan options.

The market for dietary supplements has seen strong growth, reflecting increasing consumer concerns about the adverse effects of busy lifestyles and stress on health, as well as rising demand from an aging population.

Hispanic-style food and drink products now comprise much of the US diet and even tend to be regarded as mainstream rather than specifically ethnic.