Larry Oberkfell

IFMA believes that manufacturers need to optimize tried-and-true sales channels to reach their targeted operators. Even so, IFMA also encourages its food processor members to also use new digital forms of communication that do not rely on the current system of brokers and distributors.

How do we as an industry find the white space to grab the consumer’s attention and share of stomach? One answer can be through special innovative menu items which the industry terms Limited-Time Offers (LTOs).