Marc Green

Marc Green, CBC, is a qualified B2B communications executive with decades of experience in the food processing and food ingredients markets. His creative efforts have garnered him dozens of awards, and in 2011, B2B magazine named him as one of the country’s top 25 digital marketers. As a director at National Starch Food Innovation and Ingredion Inc. for more than 25 years, he developed an intimate and comprehensive knowledge of starch ingredients and their applications in food and beverage development and manufacturing. Green now serves as senior strategist for B2B Marketing Strategies LLC. He can be reached at marcgreen.b2b@gmail.com or through this magazine.

Articles

ARTICLES

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Sweeteners Round-up

Technologists are addressing the national sweet tooth with an expanding menu of sweeteners
Marc Green
March 23, 2017
The sweetener industry continues to evolve more by consumption than invention. Just as sugar was transformed from a luxury item to a standard on the American table, and then made huge inroads into processed foods, new high-intensity sweeteners are carving out solid ground in the sweetener tool chest.
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Native Starch Trends

There’s growing use of native starches from grains, nuts, seeds, roots, and other plants
Marc Green
July 6, 2016
Once valued for their thickening and textural properties, these starches— starches that have not been treated to change their inherent properties—were pushed aside by the modified starches that better withstand the rigors of modern food-processing techniques, including freeze/thaw, shear, pressure, heat, refrigeration, and other assaults, allowing them to extend product shelflife.
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