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Betsy McGinn is CEO of McGinn eComm, a strategy firm that guides brands through every step of the complex online retail channel. She is co-author of the book, The Amazon Roadmap: A Brand Owner’s Guide to eCommerce Success, to be released in January 2019. Visit www.mcginnecomm.com for more information.
Online grocery sales projections vary wildly, so I’m siding with Nielsen's forecast of $100 billion by 2022. Regardless of the exact figure, the pace of change in retail grocery is accelerating.
