Betsy McGinn

Betsy McGinn is CEO of McGinn eComm, a strategy firm that guides brands through every step of the complex online retail channel. She is co-author of the book, The Amazon Roadmap: A Brand Owner’s Guide to eCommerce Success, to be released in January 2019. Visit www.mcginnecomm.com for more information.

2021 Predictions: eCOMMERCE

Fast Growth eCommerce Sales Exceed Expectations; Brands, Retailers Must Adjust

The convenience, reliability, and safety of eCommerce is now more valued than ever

Betsy McGinn

December 30, 2020

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The events of 2020 have upended almost every norm across the globe. The impact has been felt deeply in the most fundamental areas of our lives, including all things food-related.

2020 PREDICTIONS: E-COMMERCE

eCommerce Models, Strategies Continue to Quickly Evolve

Three trends are dramatically impacting the future path to market for food and beverage brands

Betsy McGinn

December 20, 2019

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In the world of eCommerce, there is never a pause from innovation and the unexpected. Moving into 2020, there are three trends, among many, dramatically impacting the future of food and beverage brands and their path to market.

Green Grass Foods Nutpods Non-Dairy Creamer

2019 Predictions: E-Commerce

E-Commerce Offers Opportunities for New Foods, Drinks

A look at three trends that brands and grocery retailers can count on

Betsy McGinn

December 10, 2018

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Online grocery sales projections vary wildly, so I’m siding with Nielsen's forecast of $100 billion by 2022. Regardless of the exact figure, the pace of change in retail grocery is accelerating.

Betsy McGinn

ARTICLES

Fast Growth eCommerce Sales Exceed Expectations; Brands, Retailers Must Adjust

eCommerce Models, Strategies Continue to Quickly Evolve

E-Commerce Offers Opportunities for New Foods, Drinks

The latest news and information

Content Focused on Food & Beverage Product Development