Betsy McGinn

Betsy is the co-author of The Amazon Roadmap: How Innovative Brands are Reinventing the Path to Market, the quintessential start-to-finish guide for brands who want to launch, recalibrate, or optimize their Amazon business and ensure continued growth on this powerful platform. She is founder of McGinn eComm, a strategy firm that guides brands through every step of the complex online retail channel. Betsy can be reached at www.mcginnecomm.com

Articles

ARTICLES

Online Grocery Shopping
2022 PREDICTIONS | E-COMMERCE

eCommerce Accounts for a Significant Share of Grocery Sales

Online Doing Just Fine: A recent survey found that 52% of shoppers purchased groceries online in 2020 which grew to 64% in 2021
Betsy McGinn
December 17, 2021

What some thought was temporary adaptation to an unexpected retail store challenge, has proven to be a transformational period for our industry with eCommerce in the forefront.


Read More
Online Grocery Shopping on Phone
2020 PREDICTIONS: E-COMMERCE

eCommerce Models, Strategies Continue to Quickly Evolve

Three trends are dramatically impacting the future path to market for food and beverage brands
Betsy McGinn
December 20, 2019
In the world of eCommerce, there is never a pause from innovation and the unexpected. Moving into 2020, there are three trends, among many, dramatically impacting the future of food and beverage brands and their path to market.
Read More
Green Grass Foods Nutpods Non-Dairy Creamer
2019 Predictions: E-Commerce

E-Commerce Offers Opportunities for New Foods, Drinks

A look at three trends that brands and grocery retailers can count on
Betsy McGinn
December 10, 2018
Online grocery sales projections vary wildly, so I’m siding with Nielsen's forecast of $100 billion by 2022. Regardless of the exact figure, the pace of change in retail grocery is accelerating.
Read More

Get our new eMagazine delivered to your inbox every month.

Stay in the know on the latest food & beverage product development trends.

SUBSCRIBE TODAY!