2021 Predictions: eCOMMERCE
Fast Growth eCommerce Sales Exceed Expectations; Brands, Retailers Must Adjust
The convenience, reliability, and safety of eCommerce is now more valued than ever
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Betsy McGinn is CEO of McGinn eComm, a strategy firm that guides brands through every step of the complex online retail channel. She is co-author of the book, The Amazon Roadmap: A Brand Owner’s Guide to eCommerce Success, to be released in January 2019. Visit www.mcginnecomm.com for more information.