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Betsy McGinn is CEO of McGinn eComm, a strategy firm that guides brands through every step of the complex online retail channel. She is co-author of the book, The Amazon Roadmap: A Brand Owner’s Guide to eCommerce Success, to be released in January 2019. Visit www.mcginnecomm.com for more information.
In the world of eCommerce, there is never a pause from innovation and the unexpected. Moving into 2020, there are three trends, among many, dramatically impacting the future of food and beverage brands and their path to market.
Online grocery sales projections vary wildly, so I’m siding with Nielsen's forecast of $100 billion by 2022. Regardless of the exact figure, the pace of change in retail grocery is accelerating.
