Betsy McGinn

Betsy is the co-author of The Amazon Roadmap: How Innovative Brands are Reinventing the Path to Market, the quintessential start-to-finish guide for brands who want to launch, recalibrate, or optimize their Amazon business and ensure continued growth on this powerful platform. She is founder of McGinn eComm, a strategy firm that guides brands through every step of the complex online retail channel. Betsy can be reached at www.mcginnecomm.com

2022 PREDICTIONS | E-COMMERCE

eCommerce Accounts for a Significant Share of Grocery Sales

Online Doing Just Fine: A recent survey found that 52% of shoppers purchased groceries online in 2020 which grew to 64% in 2021

Betsy McGinn

December 17, 2021

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What some thought was temporary adaptation to an unexpected retail store challenge, has proven to be a transformational period for our industry with eCommerce in the forefront.

2021 Predictions: eCOMMERCE

Fast Growth eCommerce Sales Exceed Expectations; Brands, Retailers Must Adjust

The convenience, reliability, and safety of eCommerce is now more valued than ever

Betsy McGinn

December 30, 2020

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The events of 2020 have upended almost every norm across the globe. The impact has been felt deeply in the most fundamental areas of our lives, including all things food-related.

2020 PREDICTIONS: E-COMMERCE

eCommerce Models, Strategies Continue to Quickly Evolve

Three trends are dramatically impacting the future path to market for food and beverage brands

Betsy McGinn

December 20, 2019

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In the world of eCommerce, there is never a pause from innovation and the unexpected. Moving into 2020, there are three trends, among many, dramatically impacting the future of food and beverage brands and their path to market.

Green Grass Foods Nutpods Non-Dairy Creamer

2019 Predictions: E-Commerce

E-Commerce Offers Opportunities for New Foods, Drinks

A look at three trends that brands and grocery retailers can count on

Betsy McGinn

December 10, 2018

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Online grocery sales projections vary wildly, so I’m siding with Nielsen's forecast of $100 billion by 2022. Regardless of the exact figure, the pace of change in retail grocery is accelerating.

How Acacia Fiber Improves Active Nutrition

Consumers are looking for convenient, natural, and organic fortified products, such as bars, shots, or powder to fulfill their nutritional needs and to answer their quest for health benefits. This webinar will highlight why you should use our fabulous prebiotic acacia fiber. inavea™ PURE ACACIA is an all-natural, organic, and Non-GMO Project Verified dietary fiber, perfect for clean labeling.

It’s Only Natural! Natural, Organic Food, Beverage Options Continue to Grow with Clean Label Appeal

Consumer surveys conducted by Innova Market Insights during the past two years demonstrate a range of perceptions regarding natural and organic. In the 2020 Innova Health & Nutrition Survey, consumers most associated the concept of “clean” labeling/eating with natural and organic ingredients, as well as no additives/preservatives.

Poll

Favorite Products: May 2022

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Betsy McGinn

ARTICLES

eCommerce Accounts for a Significant Share of Grocery Sales

Fast Growth eCommerce Sales Exceed Expectations; Brands, Retailers Must Adjust

eCommerce Models, Strategies Continue to Quickly Evolve

E-Commerce Offers Opportunities for New Foods, Drinks

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