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Home » Authors » Darren Seifer

Darren Seifer

Darren Seifer is the Food & Beverage Industry Analyst at The NPD Group, a leading market research firm. Darren provides insights based on NPD’s food-related research to organizations and companies across the country. Visit www.npd.com for more information.

Articles

ARTICLES

GettyImages-1086608028
2021 Predictions: CONSUMER INSIGHTS

Today’s Consumers are Shifting to New Eating Behaviors

Look for consumers to settle into the new normal as it helps them remain distanced while saving trips to the store
Darren Seifer
December 18, 2020
No Comments

You don’t have to be an expert in, well anything, to know 2020 was a year like no other.

Words like “unprecedented” were heard on a daily basis.


Read More
GettyImages-1086608028
2021 Predictions: CONSUMER INSIGHTS

Today’s Consumers are Shifting to New Eating Behaviors

Look for consumers to settle into the new normal as it helps them remain distanced while saving trips to the store
Darren Seifer
December 9, 2020
One Comment

You don’t have to be an expert in, well anything, to know 2020 was a year like no other.


Read More
SMPL Superfood Bites
2020 PREDICTIONS: CONSUMER INSIGHTS

Four Key Consumer Behaviors Driving Purchase Patterns, Preferences

Four Your Consideration: NPD Group identifies tailwinds behind important consumer behaviors
Darren Seifer
December 19, 2019
No Comments
It's been another interesting year in the food and beverage industry as consumer demands continue to shift and push newer and greater innovative products.
Read More
Seifer_NPD

Will Legal Marijuana Create New Food Opportunities?

Cannabinoids are touted as having natural remedies for stress relief, skin issues, and other maladies
Darren Seifer
March 28, 2019
No Comments
At NPD we’re always analyzing how trends affect the food and beverage industry and if you talk to a - what shall we call them, “pot enthusiasts” — you’ll know food plays a major role when they use marijuana. This can be from how they ingest the marijuana to the munchies leading them to eat a variety of indulgent foods.
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Base Culture Almond butter Brownie
2019 Predictions: Consumer Trends

The Digital Evolution and Tribalism are Impacting Consumer Eating Habits

Millennials and Baby Boomers are moving in divergent life stages that have counter-acting effects on growth
Darren Seifer
December 14, 2018
No Comments
NPD Group projects consumer trends for 2019 and beyond.
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Four Healthy Eating Trends to Watch for in 2021

The uncertainty of 2020 had consumers seeking comforting snacks, but 2021 should see healthier eating habits return. From dried fruits and veggies to chickpea flour, these trends will shape 2021.

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