Darren Seifer

Darren Seifer is the Food & Beverage Industry Analyst at The NPD Group, a leading market research firm. Darren provides insights based on NPD’s food-related research to organizations and companies across the country. Visit www.npd.com for more information.

2021 Predictions: CONSUMER INSIGHTS

Today’s Consumers are Shifting to New Eating Behaviors

Look for consumers to settle into the new normal as it helps them remain distanced while saving trips to the store

Darren Seifer

December 18, 2020

No Comments

You don’t have to be an expert in, well anything, to know 2020 was a year like no other.

Words like “unprecedented” were heard on a daily basis.

2021 Predictions: CONSUMER INSIGHTS

Today’s Consumers are Shifting to New Eating Behaviors

Look for consumers to settle into the new normal as it helps them remain distanced while saving trips to the store

Darren Seifer

December 9, 2020

One Comment

You don’t have to be an expert in, well anything, to know 2020 was a year like no other.

2020 PREDICTIONS: CONSUMER INSIGHTS

Four Key Consumer Behaviors Driving Purchase Patterns, Preferences

Four Your Consideration: NPD Group identifies tailwinds behind important consumer behaviors

Darren Seifer

December 19, 2019

No Comments

It's been another interesting year in the food and beverage industry as consumer demands continue to shift and push newer and greater innovative products.

Will Legal Marijuana Create New Food Opportunities?

Cannabinoids are touted as having natural remedies for stress relief, skin issues, and other maladies

Darren Seifer

March 28, 2019

No Comments

At NPD we’re always analyzing how trends affect the food and beverage industry and if you talk to a - what shall we call them, “pot enthusiasts” — you’ll know food plays a major role when they use marijuana. This can be from how they ingest the marijuana to the munchies leading them to eat a variety of indulgent foods.

2019 Predictions: Consumer Trends

The Digital Evolution and Tribalism are Impacting Consumer Eating Habits

Millennials and Baby Boomers are moving in divergent life stages that have counter-acting effects on growth

Darren Seifer

December 14, 2018

No Comments

NPD Group projects consumer trends for 2019 and beyond.

How Acacia Fiber Improves Active Nutrition

Consumers are looking for convenient, natural, and organic fortified products, such as bars, shots, or powder to fulfill their nutritional needs and to answer their quest for health benefits. This webinar will highlight why you should use our fabulous prebiotic acacia fiber. inavea™ PURE ACACIA is an all-natural, organic, and Non-GMO Project Verified dietary fiber, perfect for clean labeling.

It’s Only Natural! Natural, Organic Food, Beverage Options Continue to Grow with Clean Label Appeal

Consumer surveys conducted by Innova Market Insights during the past two years demonstrate a range of perceptions regarding natural and organic. In the 2020 Innova Health & Nutrition Survey, consumers most associated the concept of “clean” labeling/eating with natural and organic ingredients, as well as no additives/preservatives.

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Favorite Products: May 2022

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Darren Seifer

ARTICLES

Today’s Consumers are Shifting to New Eating Behaviors

Today’s Consumers are Shifting to New Eating Behaviors

Four Key Consumer Behaviors Driving Purchase Patterns, Preferences

Will Legal Marijuana Create New Food Opportunities?

The Digital Evolution and Tribalism are Impacting Consumer Eating Habits

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