Darren Seifer

Darren Seifer is the Food & Beverage Industry Analyst at The NPD Group, a leading market research firm. Darren provides insights based on NPD’s food-related research to organizations and companies across the country. Visit www.npd.com for more information.

2021 Predictions: CONSUMER INSIGHTS

Today’s Consumers are Shifting to New Eating Behaviors

Look for consumers to settle into the new normal as it helps them remain distanced while saving trips to the store

Darren Seifer

December 18, 2020

No Comments

You don’t have to be an expert in, well anything, to know 2020 was a year like no other.

Words like “unprecedented” were heard on a daily basis.

2021 Predictions: CONSUMER INSIGHTS

Today’s Consumers are Shifting to New Eating Behaviors

Look for consumers to settle into the new normal as it helps them remain distanced while saving trips to the store

Darren Seifer

December 9, 2020

One Comment

You don’t have to be an expert in, well anything, to know 2020 was a year like no other.

2020 PREDICTIONS: CONSUMER INSIGHTS

Four Key Consumer Behaviors Driving Purchase Patterns, Preferences

Four Your Consideration: NPD Group identifies tailwinds behind important consumer behaviors

Darren Seifer

December 19, 2019

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It's been another interesting year in the food and beverage industry as consumer demands continue to shift and push newer and greater innovative products.

Will Legal Marijuana Create New Food Opportunities?

Cannabinoids are touted as having natural remedies for stress relief, skin issues, and other maladies

Darren Seifer

March 28, 2019

No Comments

At NPD we’re always analyzing how trends affect the food and beverage industry and if you talk to a - what shall we call them, “pot enthusiasts” — you’ll know food plays a major role when they use marijuana. This can be from how they ingest the marijuana to the munchies leading them to eat a variety of indulgent foods.