Darren Seifer is the Food & Beverage Industry Analyst at The NPD Group, a leading market research firm. Darren provides insights based on NPD’s food-related research to organizations and companies across the country. Visit www.npd.com for more information.

2020 PREDICTIONS: CONSUMER INSIGHTS

Four Key Consumer Behaviors Driving Purchase Patterns, Preferences

Four Your Consideration: NPD Group identifies tailwinds behind important consumer behaviors

Darren Seifer

December 19, 2019

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It's been another interesting year in the food and beverage industry as consumer demands continue to shift and push newer and greater innovative products.

Will Legal Marijuana Create New Food Opportunities?

Cannabinoids are touted as having natural remedies for stress relief, skin issues, and other maladies

Darren Seifer

March 28, 2019

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At NPD we’re always analyzing how trends affect the food and beverage industry and if you talk to a - what shall we call them, “pot enthusiasts” — you’ll know food plays a major role when they use marijuana. This can be from how they ingest the marijuana to the munchies leading them to eat a variety of indulgent foods.

2019 Predictions: Consumer Trends

The Digital Evolution and Tribalism are Impacting Consumer Eating Habits

Millennials and Baby Boomers are moving in divergent life stages that have counter-acting effects on growth

Darren Seifer

December 14, 2018

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NPD Group projects consumer trends for 2019 and beyond.

Prepared Foods

2020 January

Check out the January 2020 issue of Prepared Foods, featuring our cover story on what seasonings can add to food and beverage products, the increasing number of meal kit consumers, and much more.

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