Tom Newmaster

Newmaster has 25-plus years of experience in CPG branding and package design. From 1998 to 2016 he was a principal and co-owner of WFM. Over the past three years, Tom has overseen the launch of FORCEpkg, a branding and packaging design firm. He has had articles published in Brand Packaging, Packaging Strategies, BXP, FoodDive and others.
Articles

ARTICLES

courtesy of Wana Brands
CANNABIS PRODUCTS | NOVEMBER 2020

Cannabis Brand-Building For Older Adult Consumers

Is the cannabis industry neglecting the generation who invented it?
Tom Newmaster
November 16, 2020
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What is surprising is how poorly the cannabis industry markets to its originators. In fact, despite the impressive spending power of the baby boomer generation, cannabis advertisers only allocate an estimated 5 percent of their budgets to targeting this group.


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Pizza Hut Compostable Round Pizza Box
2020 PREDICTIONS: PACKAGING

Packaging Trends for 2020: Less is More

Brand owners eye new ways to increase recyclability, use less packaging
Tom Newmaster
December 18, 2019
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Retailers, brands and their packaging partners are all under mounting pressure to help lower our environmental impact. For those of us with a passion for innovation, this is a great time to be in the design business.
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