Tom Newmaster

Newmaster has 25-plus years of experience in CPG branding and package design. From 1998 to 2016 he was a principal and co-owner of WFM. Over the past three years, Tom has overseen the launch of FORCEpkg, a branding and packaging design firm. He has had articles published in Brand Packaging, Packaging Strategies, BXP, FoodDive and others.
Articles

ARTICLES

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2022 PREDICTIONS | PACKAGING

Three Top Trends from an Expert Packaging Designer

Tom Newmaster shares thoughts on what retail packaging may look like in the coming year and beyond
Tom Newmaster
December 29, 2021

Discussing packaging trends is something akin to talking about reincarnation—where something is reborn, reborn and reborn yet again. When it comes to packaging however, each new iteration brings more sophistication and promise.


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Pizza Hut Compostable Round Pizza Box
2020 PREDICTIONS: PACKAGING

Packaging Trends for 2020: Less is More

Brand owners eye new ways to increase recyclability, use less packaging
Tom Newmaster
December 18, 2019
Retailers, brands and their packaging partners are all under mounting pressure to help lower our environmental impact. For those of us with a passion for innovation, this is a great time to be in the design business.
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