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Home » Authors » Tom Newmaster

Tom Newmaster

Newmaster has 25-plus years of experience in CPG branding and package design. From 1998 to 2016 he was a principal and co-owner of WFM. Over the past three years, Tom has overseen the launch of FORCEpkg, a branding and packaging design firm. He has had articles published in Brand Packaging, Packaging Strategies, BXP, FoodDive and others.
Articles

ARTICLES

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2022 PREDICTIONS | PACKAGING

Three Top Trends from an Expert Packaging Designer

Tom Newmaster shares thoughts on what retail packaging may look like in the coming year and beyond
Tom Newmaster
December 29, 2021
One Comment

Discussing packaging trends is something akin to talking about reincarnation—where something is reborn, reborn and reborn yet again. When it comes to packaging however, each new iteration brings more sophistication and promise.


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Cannabis Branded Packaging

From Copycat to Leader of the Pack: Elevating Cannabis Packaging

As the cannabis industry expands and matures, brands are developing strategies for sharing their brand promises and attracting consumers.
Tom Newmaster
April 20, 2021
No Comments

Judging by the renaissance of edible and beverage packaging and marketing, rather than inhibiting a new industry, restrictions have led to creative growth.


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courtesy of Wana Brands
CANNABIS PRODUCTS | NOVEMBER 2020

Cannabis Brand-Building For Older Adult Consumers

Is the cannabis industry neglecting the generation who invented it?
Tom Newmaster
November 16, 2020
No Comments

What is surprising is how poorly the cannabis industry markets to its originators. In fact, despite the impressive spending power of the baby boomer generation, cannabis advertisers only allocate an estimated 5 percent of their budgets to targeting this group.


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FORCEpkg logo

Cannabis Industry Bolsters Job Market for Packaging Design

99 Designs reports nearly 60 percent increase in cannabis-related design jobs since 2015.
Tom Newmaster
March 23, 2020
No Comments

Package design and branding professionals are sure to be in demand as the cannabis industry continues to grow.


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Pizza Hut Compostable Round Pizza Box
2020 PREDICTIONS: PACKAGING

Packaging Trends for 2020: Less is More

Brand owners eye new ways to increase recyclability, use less packaging
Tom Newmaster
December 18, 2019
No Comments
Retailers, brands and their packaging partners are all under mounting pressure to help lower our environmental impact. For those of us with a passion for innovation, this is a great time to be in the design business.
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Events

June 23, 2022

Enzymes Offer Numerous Sugar Modification Benefits for Starch-Based Foods From Added Sweetness to Extended Shelf Life, and More

Specialty enzymes are mighty molecules that enable food producers to often make dramatic improvements in their products without having to add multiple ingredients. Amano Enzyme, with over a century of experience developing enzymes for the food industry, recently introduced a trio of enzymes to aid in modifying sugar in starch-based foods. 

June 28, 2022

How Acacia Fiber Improves Active Nutrition

Consumers are looking for convenient, natural, and organic fortified products, such as bars, shots, or powder to fulfill their nutritional needs and to answer their quest for health benefits. This webinar will highlight why you should use our fabulous prebiotic acacia fiber. inavea™ PURE ACACIA is an all-natural, organic, and Non-GMO Project Verified dietary fiber, perfect for clean labeling.

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