Judging by the renaissance of edible and beverage packaging and marketing, rather than inhibiting a new industry, restrictions have led to creative growth.

What is surprising is how poorly the cannabis industry markets to its originators. In fact, despite the impressive spending power of the baby boomer generation, cannabis advertisers only allocate an estimated 5 percent of their budgets to targeting this group.

Package design and branding professionals are sure to be in demand as the cannabis industry continues to grow.