Tom Newmaster

Newmaster has 25-plus years of experience in CPG branding and package design. From 1998 to 2016 he was a principal and co-owner of WFM. Over the past three years, Tom has overseen the launch of FORCEpkg, a branding and packaging design firm. He has had articles published in Brand Packaging, Packaging Strategies, BXP, FoodDive and others.

From Copycat to Leader of the Pack: Elevating Cannabis Packaging

As the cannabis industry expands and matures, brands are developing strategies for sharing their brand promises and attracting consumers.

Tom Newmaster

April 20, 2021

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Judging by the renaissance of edible and beverage packaging and marketing, rather than inhibiting a new industry, restrictions have led to creative growth.

CANNABIS PRODUCTS | NOVEMBER 2020

Cannabis Brand-Building For Older Adult Consumers

Is the cannabis industry neglecting the generation who invented it?

Tom Newmaster

November 16, 2020

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What is surprising is how poorly the cannabis industry markets to its originators. In fact, despite the impressive spending power of the baby boomer generation, cannabis advertisers only allocate an estimated 5 percent of their budgets to targeting this group.

Cannabis Industry Bolsters Job Market for Packaging Design

99 Designs reports nearly 60 percent increase in cannabis-related design jobs since 2015.

Tom Newmaster

March 23, 2020

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Package design and branding professionals are sure to be in demand as the cannabis industry continues to grow.

2020 PREDICTIONS: PACKAGING

Packaging Trends for 2020: Less is More

Brand owners eye new ways to increase recyclability, use less packaging

Tom Newmaster

December 18, 2019

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Retailers, brands and their packaging partners are all under mounting pressure to help lower our environmental impact. For those of us with a passion for innovation, this is a great time to be in the design business.

Improper R&D processing thick products virtually guarantee failures at the plant. MicroThermics has extensive experience processing thick products including puddings, cheese sauces, fruit sauces & purées, concentrates, ice creams, cream cheese, and more.

According to the research organization, Statista, the sales of cold-brewed coffee are forecast to reach nearly $1 billion by 2025, growing at a compound annual growth rate (CAGR) of 24 per cent from the base year of 2015.