Discussing packaging trends is something akin to talking about reincarnation—where something is reborn, reborn and reborn yet again. When it comes to packaging however, each new iteration brings more sophistication and promise.

Judging by the renaissance of edible and beverage packaging and marketing, rather than inhibiting a new industry, restrictions have led to creative growth.

What is surprising is how poorly the cannabis industry markets to its originators. In fact, despite the impressive spending power of the baby boomer generation, cannabis advertisers only allocate an estimated 5 percent of their budgets to targeting this group.

Package design and branding professionals are sure to be in demand as the cannabis industry continues to grow.