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Home » Authors » Micah Greenhill

Micah Greenhill

Articles

ARTICLES

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ADM: Heating Up

Consumers warm up to bold, spicy beverage concepts
Micah Greenhill
November 1, 2021

With colder months rapidly approaching, consumers are gravitating toward hot drink options. This year, however, pumpkin spice lattes and peppermint mochas are shifting to the backburner. Instead, shoppers have a growing interest in emerging global flavors, bolder and spicier options, and functional ingredients that can address personalized wellness needs.


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ADM_Citrus21_900

ADM: Emerging Beverages

Citrus flavors star in new better-for-you beverages
Micah Greenhill
June 23, 2021
As more consumers take a proactive approach to their holistic health, they are increasingly motivated to purchase products that support physical, mental and emotional well-being. They’re also looking for convenient ways to add nourishing offerings into their everyday lives, as well as personalized nutrition options. 
Read More
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