Prepared Foods logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Prepared Foods logo
  • TRENDS
    • Prepared Foods The Year Ahead
    • Innovation Month
    • *Sustainability*
  • PRODUCTS
    • Bakery
    • Beverages
    • Breakfast, Cereals & Bars
    • Candy
    • Cannabis
    • Dairy
    • Meals & Sides
    • Meat, Poultry & Seafood
    • Sauces & Marinades
    • Snacks & Appetizers
    • Soups
  • INGREDIENTS
    • Antioxidants & Nutritionals
    • Colorings
    • Dietary Fiber
    • Emulsifiers, Fat & Oils
    • Flavors, Seasonings, Spices
    • Flours, Grains, & Pasta
    • Fruits, Vegetables and Nuts
    • Gums & Starches
    • Phosphates & Acidulants
    • *Proteins*
    • Sweeteners
  • FORMULATION
    • Allergens & Intolerance
    • Authentic & Ethnic
    • Cost Reduction
    • Fat Reduction
    • Gluten Free
    • *Immunity*
    • *Natural / Organic*
    • *Plant Based & Vegetarian*
    • R&D Lab Tech / QA-QC / Food Safety
    • Shelf Stability
    • *Sugar Reduction*
  • BETTER FOR YOU
    • Functional New Products
    • Functional Ingredients
    • Functional Benefits
  • FOOD MASTER
  • MEDIA
    • Podcasts
    • Videos
    • Infographics
    • Play With Your Food Game
    • Webinars
  • EVENTS
    • Spirit of Innovation Awards
    • Industry Events
  • MORE
    • Favorite Products Poll
    • First Person Q&A
    • Sponsor Insights
    • Store
  • EMAG
    • eMagazine
    • Archive Issues
    • Advertise
  • SIGN UP!

Colorings: From Brilliance to Butterscotch

By Malcolm Lowe
February 10, 2012

By now you're probably saying to yourself, I wish I knew Malcolm Lowe. Better yet, I wish I knew him when I was a child. I wish I could have played games with Malcolm. Othello or the Welcome Back, Kotter board game would have been swell activities for two saplings to engage while consuming each other's boundless energy and electric personalities.

I cannot fault you for these thoughts. However, as you well know, time, as far as we understand it, only moves in a progressive direction thereby suffocating any hope we have of enjoying one another's company as children. A sad thought indeed.
Perhaps in another dimension, dear friends!

This being the case, I can share with you a memory from my childhood with an aim to quiet your hunger for the days when my infectious manner was but a plump bud quivering in anticipation of an explosive radiant peel.
As tireless 10- and 8-year-olds, my younger sister and I spent countless hours at the family dining table hovering over college-ruled paper. A scattered pile of pencils, crayons and a single black permanent marker between us, we would furiously sketch and color shapes that spanned flowers, automobiles, residential homes and ninjas as subject matter. We focused on our work until our fingers ached, and then in a practice that was equal parts admiration and technique appropriation, we traded our pages.

"Look at that. I like what you did there."
"This is neat. What was the order here? Pencil then crayon then marker? Or was it just marker, crayon?"

Our mother would call us to the kitchen for butterscotch pudding and when we delayed she would appear over our shoulders and touch the tops of our heads. After a few moments of silence, she would remind us to slip a magazine between our work and the dining table so as to save the wooden top from our bearing down in areas that called for color saturation.
Then, she would turn back to the kitchen and wait for the moment when we could no longer deny the smell of warm butterscotch.

And so we come to it. Coloring. Such vibrance, such possibility. To contrast and to complement. Even the tan skin atop butterscotch pudding has an appeal to it. And now, I address those among you who are responsible for such color in the foods we eat. Shall I not consider you the Mark Rothko(s) of coloring consumables. None can deter me from doing so.

What you may have missed from the world of colorings...

New research suggests color -- the color of the plate and even the color of the tablecloth -- affects how much people serve themselves.

In the food processing industry, proper measurement of color can enhance quality and productivity; reduce operating costs; ensure consistency from batch to batch; and improve customer satisfaction.

Most research studies indicate children respond best to bright, primary colors, once they are able to distinguish colors other than black and white.

Anthocyanins are generally used in acidic products, like beverages, fruit preparations, frozen desserts and candies, as a primary color or a secondary color for shade adjustment or masking.

The coloring category of ingredients also is undergoing great change around the world.

Caramel with Improved Nutrition and Machinability
A Technical/Solutions Presentation...

Applications of Select, Certified Organic Coloring
A Technical/Solutions Presentation...

Share This Story

Malcolm Lowe is a contributor to the Prepared Foods Network.

Recent Comments

Thanks for sharing a wonderful blog post.

Diabetes and diet

Diabetes and diet

Blog Roll

R&D Applications Seminar

Special Reports

Manage My Account
  • eMagazine Subscription
  • Newsletters
  • Manage My Preferences
  • Online Registration
  • Subscription Customer Service

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Prepared Foods audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Prepared Foods or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  •  A close-up of a fruit branch on a cherry tree.
    Sponsored byU.S. Tart Cherries

    When Provenance Meets Performance: The Case for U.S.-Grown Montmorency Tart Cherries

Popular Stories

Buckwalter OceanSpray CEO

Ocean Spray Names Abigail Buckwalter CEO

Bimbo Bakeries USA  logo

Bimbo Bakeries USA Sets Timeline for Clean Label Reformulation

A column chart made of sugar cubes with a blue background.

Sugar, Salt Reduction Drives New Formulation Strategies

PF Webinar sponsored by FoodChain: Signals to Shelf: Turning Consumer Insight into Executable Innovation

Events

June 18, 2025

Master the Art of Plant-Based Dairy

ON DEMAND: Whether you're in R&D, formulation, or innovation, this session will provide enzyme-driven insights to improve your plant-based dairy portfolio.

July 22, 2025

Boost Flavour and Functionality in Plant-Based Beverages With Bio-Based Solutions

ON DEMAND: Demand for plant-based beverages is rising, driven by health, environmental, and dietary trends. Yet, challenges around taste, texture, stability, and nutrition remain.

View All Submit An Event

Products

Recent Advances in Ready-to-Eat Food Technology

Recent Advances in Ready-to-Eat Food Technology

See More Products

CHECK OUT OUR NEW POWER TRENDS

Immunity Logo
Natural & Organic Logo
Plant Based Logo
Protein Logo
Sugar Reduction Logo Sustainability Logo
×

Unlock the Future of Food and Beverage Innovation

Are you a leader in research & development? Stay ahead of the curve with Prepared Foods, the premier source of information and insights for today's trend leaders and taste-makers in food and beverage manufacturing.

JOIN TODAY
  • Resources
    • Advertise
    • Contact Us
    • Food Master
    • Store
    • Join
  • Sign Up Today
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • Services
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • Stay Connected
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing