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Today's health-conscious consumers care not only about what they eat—but also about how their food is produced. To address those concerns, food and beverage manufacturers need many more details about sourcing from their food ingredient suppliers.
Everything starts at the ground level. Initial distribution of ingredients was based on regional availability and classic preservation techniques. A return to roots is happening. When the farm-to-table trend hit restaurants, it was a game-changer. The landscape shifted, and specific farms were highlighted on menus. Farmers, in turn, gained name recognition for humanely raised poultry and meats, unique herbs, and heirloom varietals of corn, tomatoes, plums, and other produce.