From burgers to ice cream, brands went above and beyond to create products to attract customers
December 21, 2022
“These brands went above and beyond to reach their guests but also give them new and exciting products during a challenging time for restaurants and consumers alike,” said Ramon Melgarejo, global managing director of NielsenIQ BASES. “In our second year of the Menu Innovation Awards, we’re excited to include Canada in this year’s North America awards and recognize the hard work of so many great brands.”
It's difficult to say exactly what the new consumer will look like before the lockdowns nationwide are totally lifted. Even so, we can make at least two assumptions related to how the current crisis will shift consumers' demands and needs in regard to foods and beverages.
While there's good reason to have plenty of chocolate chip cookies and vanilla ice cream on hand for the 93% of consumers who have had a dessert in the past week, the appeal of things like savory ingredients and ethnic varieties will continue to grow for this eating occasion.
American menu development relies on the evolution of trends. While we may roll our eyes at Starbucks’ Unicorn Frappuccino, or any “next trending ingredient” for that matter, trends are, after all, what keep the foodservice market dynamic, competitive and enticing.
Study reveals latest data to understanding consumers’ shifting behavior toward bakery and coffee cafes
May 19, 2017
Cafes are facing an increasingly diverse competitive set as they look to gain share of lunch and dinner sales while other limited-service and convenience-store competitors vie for more coffee occasions.