Rapid Rehydration

BODYARMOR Sports Nutrition, Whitestone, N.Y., (Coca-Cola Company) said it entered the rapid rehydration category with new BODYARMOR Flash I.V. Officials say the product is scientifically formulated to ensure the perfect balance of carbohydrates and electrolytes for faster absorption and replenishment.

Developed with the same coconut water base as BODYARMOR Sports Drink, BODYARMOR Flash I.V. offers consumers the ability to refuel, replenish and recover with more electrolytes and added functionality with zinc and vitamins B and C.

BODYARMOR Flash I.V. comes in a 20oz, square bottle and contains more than 2,200mg of electrolytes (more than traditional sports drinks) BODYARMOR Flash I.V. launched in four flavors including Grape, Strawberry Kiwi, Orange, and Tropical Punch.

Small Size, Big Dill

SuckerPunch Gourmet, Bridgeview, Ill., extended its pickle products line with SuckerPunch Hydration, a new two-item line of 2oz Pickle Juice Shots for on-the-go hydrating.

Varieties are Classic Dill and Spicy Pepper. Officials say SuckerPunch Hydration shots are made with clean ingredients and powered by magnesium, potassium, and calcium to deliver maximum hydration and relieve cramps faster than anything else.

"As a performance dietitian, the Suckerpunch pickle shots have been a great addition to my electrolyte selection for athletes," said Laura Anderson, MS, RD, CSSD, and associate athletic director of the Performance Nutrition Department at the University of Colorado Boulder. "It's crucial for them to replenish lost electrolytes to help prevent muscle cramping from happening, and the quick pickle juice shot provides this in a fun, palatable form.”

Holiday Flavor

ZOA Energy LLC, Tampa, Fla., introduced Dwanta's Holiday Punch as a seasonal, limited-time-only offering. Officials say the offering (a little bit naughty and a little bit nice) is inspired by ZOA Co-Founder Dwayne Johnson's holiday alter ego – "Dwanta."

Dwanta's Holiday Punch combines flavors of cranberry and citrus. It also features vitamins B and C and natural caffeine from green coffee beans and green tea. It was available at ZOAEnergy.com and Amazon for $24.99 a case, and exclusively at Sheetz convenience store locations at $2.99 a can.”

ZOA Energy drinks are available nationwide at major US retailers, such as Costco, Walmart, Publix, and more. ZOA Energy was co-founded by strength and conditioning coach, Dave Rienzi; global icon and businessman, Dwayne Johnson; global entrepreneur and chairwoman, Dany Garcia; and entrepreneur and investor, John Shulman.

Exclusive Distribution

G.O.A.T. Fuel Inc., North Hollywood, Calif., said its new Snow Cone flavor debuted in exclusive distribution at 7-Eleven stores in Florida, Texas, California, Colorado and Nevada.

G.O.A.T. Fuel is a energy drink from Pro Football Hall of Famer and “renowned G.O.A.T.” Jerry Rice. Officials said new Snow Cone is one of G.O.A.T. Fuel’s “Season 3” line-up of new flavors, which also includes Pineapple Cream Soda, Dragon Pomegranate, and Black Cherry Ginger Ale.

G.O.A.T. Fuel is available online and at approximately 15,000 retail locations across the country including 7-Eleven, Publix, Target, Walmart and HEB. Officials say the product’s formula features cordyceps mushrooms as well as natural caffeine, green tea, BCAAs and 10 essential vitamins.

Cognitive Energy 

Splash Beverage Group, Inc., Fort Lauderdale, Fla., introduced TapouT Cognitive Energy, a sparkling 10-calorie beverage in three flavors: Cherry Lemonade, Orange, and Peach Mango.

Officials said the product was developed by performance-nutritionist Sanjeev Javia, in collaboration with TapouT ambassador and former NFL player Drew Brees. The sparkling energy drinks have just 10 calories per 12oz serving. The drinks contain antioxidants and natural caffeine with zero sugar and no artificial colors.