Articles Tagged with ''energy drinks''

GHOST is expanding its energy portfolio with the launch of GHOST Energy Sticks, a portable powder format designed to deliver the same energy and focus benefits as its canned beverages. The launch reflects growing consumer demand for convenient, mix-anywhere functional drink options.

Consumers are prioritizing health benefits, ingredients and lower sugar, with many willing to pay more for functional beverages. Digital tools and younger generations are accelerating changes in how drinks are discovered, purchased and consumed.

V8 Energy is introducing Yuzu Lemon, pairing tea-based caffeine with electrolytes and a fruit and vegetable blend. The launch reflects growing interest in hybrid energy-hydration beverages and globally inspired citrus flavors.

Josie Beverages has launched its zero-sugar, zero-calorie energy drink line in the US, positioning the brand around clean, crash-free energy. Formulated with lion’s mane, cordyceps and vitamin B¹², the lineup reflects growing interest in functional ingredients beyond traditional caffeine.

V8 Energy Zero Sugar launches in three fruit-forward flavors with about the same caffeine as a cup of coffee. The line responds to sustained consumer interest in no-sugar energy drinks while broadening everyday usage occasions.

7-Eleven has selected 26 early-stage brands to participate in its 2026 Brands with Heart showcase, offering founders a pathway to potential regional and national distribution. The cohort reflects rising demand for functional ingredients, inventive formats and brand-led innovation tailored to convenience retail.

Monster Energy adds a strawberry shot to its original formula, delivering a subtly sweet twist on the classic energy drink. The new SKU rolls out nationwide in full-calorie and Zero Sugar options following a high-profile Supercross debut.

Herbalife is broadening its Liftoff portfolio with two new stick-pack flavors designed for on-the-go consumers seeking low-calorie energy and mental focus. The expansion comes as the global energy drink market accelerates and the brand strengthens its functional, science-driven offerings worldwide.

Monster Energy’s latest Ultra flavor pairs passionfruit and citrus for a crisp, zero-sugar profile backed by the brand’s signature energy blend. The nationwide launch meets growing consumer appetite for tropical, better-for-you energy options.

Made with upcycled coffee fruit, L-theanine and other clean ingredients, AUTOFOCUS supports cognitive performance and balanced energy for busy, health-conscious consumers.