5 gum continues its mission to 'Stimulate Your Senses' with the launch of a dynamic flavor experience yet: 5 gum EVOLUTION. As the first flavor-changing offering from the brand, designed to engage all five senses, each chew unlocks a full-on sensory journey, starting with a tangy sour kick that gradually transforms into juicy, layered berry notes – all in one stick of gum.

The experience begins with a tangy sourness. First bright and punchy, the flavor then deepens, growing sweeter and more layered as each chew reveals a new burst of berry variations. This evolving flavor keeps your senses stimulated, demonstrating how the best experiences often come with a twist.

With its flavor-changing experience, 5 gum EVOLUTION introduces a new dimension to the portfolio, where flavor, texture, aroma and sensation come together, marking a new chapter in flavor exploration and reinforcing the brand's position as a category disruptor.

The new 5 gum EVOLUTION innovation is available now in 15-stick packages at retailers nationwide.