The US pioneered the kefir market in the west and brought value-added options in resealable plastic bottles to the mainstream market
March 17, 2017
While kefir launch numbers are still limited globally, Innova Market Insights data indicate that they grew more than three-fold between 2011 and 2016. This is despite launches in the overall drinking yogurt/fermented beverages sub-category rising by a much more modest +60%.
While so much product development news has focused on allergens, intolerance and plant-based diets, the dairy industry and its many categories are addressing key trends.