The Cycle, founded by tech entrepreneur Anastasia Sartan, is bringing women’s health out of the supplement aisle and onto every shelf: with the world’s first ready-to-drink beverage formulated specifically for PMS, period and perimenopause relief.  

For too long, women have been expected to smile through pain and act as if cramps, fatigue and mood swings aren’t happening. Relief, when it exists, has never felt like it belonged to us. It’s been clinical, joyless or something to hide. The Cycle was created to  make relief feel good, look good, and taste like something you actually want. It’s more than a functional drink; it’s also a cultural statement that women deserve products made just for them with care and intention.

Each can contains 375mg of bioactive Omega-7 from Himalayan Holy Fruit (sea buckthorn), a rare fatty acid clinically shown to reduce inflammation, balance hormones, and soothe cramps and bloating. Unlike powders or capsules, The Cycle’s natural juice base delivers Omega-7 in its most bioactive and absorbable form, unlocking measurable results that women can actually feel.  

The formula layers cold-brewed adaptogens and herbs – including chaste berry,  

raspberry leaf, turmeric, fennel, nettle and ashwagandha – to support hormones, mood, energy and digestion throughout every phase of the cycle. It’s intentionally non-sparkling, making it gentle on the gut and easy to sip multiple times a day: a small ritual that adds up to real relief.