Genius Gourmet, a functional protein beverages and snacks brand, announced the official launch of its newest SKU, Sparkling Protein – Fruit Punch, now available across key retailers including Target, Sam's Club, Meijer and H-E-B. The Fruit Punch offering becomes the brand’s second sparkling protein flavor, delivering a refreshing, lightly carbonated beverage with 30g of protein and 0g sugar, available in single cans, 4-Pack and 12-Packs.

The company also confirmed the continued expansion of its Blue Raspberry Lemonade flavor, complementing its ongoing success at Costco where the 15-Pack Blue Raspberry Lemonade remains on shelves.

Genius Gourmet’s sparkling protein line continues to redefine the protein beverage category by offering a clean, crisp, soda-like drinking experience with the functional benefits consumers expect today. With strong velocities in club and grocery channels, sparkling clear protein has quickly become a disruptive force for shoppers seeking a lighter, more refreshing alternative to traditional protein shakes.

The launch of fruit punch strengthens the brand’s multi-flavor strategy while amplifying its leadership in the rapidly growing clear-protein segment.

Product Details: Sparkling Protein – Fruit Punch & Blue Raspberry Lemonade
- 30g protein
- 0g sugar
- Clear, refreshing, sparkling profile
- Gluten-free
- Low calorie

Designed for all-day drinkability, sparkling protein supports recovery, hydration and functional nutrition without the heaviness of traditional shakes.

Sparkling Protein Fruit Punch and Blue Raspberry Lemonade will be available at Sam's Club, Meijer, H-E-B, Target. Additionally, the 15-Pack Blue Raspberry Lemonade remains active at Costco, continuing to build nationwide brand awareness and trial.