SWRL has officially launched in the US, introducing a makgeolli-inspired seltzer that embraces cloudiness, mouthfeel and fermentation. With a swirl-to-sip ritual and rice-forward profile, the brand signals how the maturing hard seltzer category is evolving beyond clarity toward sensory experience.
Retro-inspired flavor rolls out in time for summer
May 24, 2023
Vizzy aims to tap into a nostalgic vibe this summer with a limited-release Orange Cream Pop flavor that reimagines the classic orange cream soda, but in hard seltzer form.
Pairing low-calorie and low-sugar attributes in a gluten-free, refreshing beverage during the flavored sparkling water boom has caused hard seltzers to become a consumer favorite, particularly with millennials1. These days, the hard seltzers segment is facing saturation, as new formulations and brands continually enter the competition, hoping for a taste of the impressive returns.
Varieties include Lemonade Limón with a hint of Calamansi, Lemonade Blood Orange with a hint of Black Raspberry, Lemonade Blackberry with a hint of Red Cherry and Lemonade Strawberry with a hint of Kiwi
May 24, 2022
With exotic, rare flavor additions like Calamansi to Limón, combining Blood Orange with Black Raspberry and Blackberry with Red Cherry, REFRESHR took time and passion to craft and perfect.
The new hard seltzers are available in three varieties
April 12, 2022
SVEDKA Tropics combines SVEDKA Vodka with real tea, sparkling water, and natural tropical fruit flavors, that come together in an easy-to-enjoy hard seltzer.
Brand continues to bring unique Asian flavors to hard seltzer category
May 18, 2021
The new collection is dedicated to exploring authentic flavors that pay tribute to well-known Asian foods and are co-developed with New York-based chefs and owners of popular local restaurants, Di An Di and 886, and designer/illustrator Vanessa Nguyen.
White Claw Hard Seltzer Surge contains an ABV of 8%, and comes in a 16oz can
April 26, 2021
White Claw® launched two innovations in time for summer: White Claw® Hard Seltzer Variety Pack Flavor Collection No.3 with three new flavors and White Claw® Hard Seltzer Surge, a stronger wave of refreshment with 8% alcohol.