Items Tagged with 'consumer awareness'

The campaign against ultra-processed foods continues to gain momentum, but the term itself remains scientifically and legally undefined. As regulators consider formal definitions and consumers grow increasingly wary of processing, food manufacturers must navigate a complex landscape where perception, nutrition science and policy do not always align.

In an insightful interview at the Culinary Institute of America, Chef Hinnerk Von Bargen challenges the negative perception of "ultra-processed foods." He highlights the importance of multi-step processing through examples like sourdough and tofu, emphasizing that these practices enrich our culinary culture and nutrition.

A new industry campaign spotlights the CPG sector’s push for clearer labels, accessible information and stronger consumer confidence. With initiatives like SmartLabel, Facts Up Front and TruthAboutIngredients.org, brands aim to meet rising expectations for transparency in 2026 and beyond.

Consumers are entering 2026 feeling overwhelmed, skeptical and hungry for what’s real. This feature breaks down five ways brands can cut through the chaos and build authentic connection.

Editor’s Note: For a comprehensive 2025 look at all the angles associated with regenerative agriculture, Prepared Foods interviewed Tina Owens, founder of Snowehaven Regeneration and a strategist and futurist within the US organic and regenerative agriculture movements. 

As consumers become increasingly concerned about food safety, environmental sustainability, and animal welfare, organic products have seen a steady rise in demand. Organic September helps bridge the gap between consumers and the farming community by offering insights into the farming practices behind organic certification and providing access to organic products.