Adding fruit to formulations has become not only easier, but more exciting with the continuously expanding variety of fruits to choose from and the near disappearance of seasonality. When it comes to product formulation, developers can choose from a multitude of fruit-derived ingredients and types, including whole or prepped; fresh or frozen; freeze-dried, dehydrated, or puréed; and concentrates, juices, or powders.

The use of tart cherry products to aid recovery after strenuous exercise is becoming increasingly popular – relied on by college and professional athletes, as well as recreational exercisers.