brand strategy - Page 1 | Prepared Foods

Gatorade Expands Beyond Sports Hydration

PepsiCo updates formulas, messaging and innovation for everyday use

April 23, 2026

The brand is repositioning hydration to address broader consumer needs beyond athletics. The shift highlights opportunities for clearer messaging and lower-sugar formulations in a crowded category.

PepsiCo Introduces New Corporate Brand Identity Reflecting Innovation and Portfolio Diversity

New visual identity reflects PepsiCo’s evolving portfolio, focus on innovation and sustainability goals

Prepared Foods Editorial Staff

October 30, 2025

PepsiCo introduced its first corporate rebrand in nearly 25 years, uniting its 500-plus food and beverage brands under a modernized identity. The update signals a strategic alignment around consumer-centric design, ingredient transparency, and sustainable growth.

Quinn Unveils Bold New Look

Packaging refresh highlights real ingredients, regenerative sourcing, and a clearer path to better snacking

Prepared Foods Editorial Staff

August 2, 2025

With vibrant colors, simplified messaging, and a fresh visual identity, Quinn’s updated design makes it easier than ever to find snacks made with purposeful, never-anything-artificial ingredients.

Pepsi Rolls Out New Look

This is the first visual identity change in 14 years for the iconic brand across 120 countries worldwide

Prepared Foods Editorial Staff

March 5, 2024

The new logo thoughtfully borrows equity from Pepsi's past whilst incorporating modern elements to create a look that is unapologetically current and undeniably Pepsi.

Consumers Weigh Product “Storytelling” Attributes with Each Purchase

According to Innova Market Insights research, three in five global consumers say that brand stories influence purchasing decisions

Lu Ann Williams

August 17, 2021

Transparency has become increasingly important to consumers and this has only been accelerated by the COVID-19 pandemic. In response, consumer packaged goods manufacturers are working harder to convey trust and communicate more stories behind their products and brands. This messaging—found everywhere from product packaging to social media and websites—involves topics of ethical sourcing, environmental stewardship and “clean” healthy ingredients.

STRATEGY SERIES: WHERE R&D MEETS FOODSERVICE

Advice for Pitching a New Foodservice Product

Ensure success by doing your homework regarding customer needs and strategies

Jeff Miller

March 29, 2021

Although there may be a pandemic-related slowdown, there’s no stopping new product development targeted at the commercial and non-commercial foodservice sectors. To help readers with new product development strategy, Prepared Foods asked Jeff Miller, founder and CEO of Cutting Edge Innovation, to create a thought leadership series connecting R&D strategy to foodservice sales. Cutting Edge Innovation advises on foodservice strategy, sales, business development, and innovation. Miller also created an online course, “Turbocharge Your Foodservice Sales.”

ON DEMAND: Whether you're in R&D, formulation, or innovation, this session will provide enzyme-driven insights to improve your plant-based dairy portfolio.

ON DEMAND: Once targeted at athletes, active nutrition products with benefits like energy, focus, hydration, and protein are now winning over everyday consumers seeking support for their busy lifestyles.

Items Tagged with 'brand strategy'

ARTICLES

Gatorade Expands Beyond Sports Hydration

PepsiCo Introduces New Corporate Brand Identity Reflecting Innovation and Portfolio Diversity

Quinn Unveils Bold New Look

Pepsi Rolls Out New Look

Consumers Weigh Product “Storytelling” Attributes with Each Purchase

Advice for Pitching a New Foodservice Product

Unlock the Future of Food and Beverage Innovation

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