PepsiCo unveiled a new corporate brand identity, its first major redesign in nearly 25 years. The refreshed look aims to better represent the company’s evolution into a diversified global food and beverage business spanning more than 500 brands, including Tostitos, Gatorade, Quaker, Siete and poppi.

For product developers, the new identity signals PepsiCo’s continued emphasis on consumer-centric innovation, portfolio transparency and sustainability, themes increasingly shaping how large manufacturers position their brands. The rebranding highlights the company’s pep+ (PepsiCo Positive) initiative, which connects product development and ingredient sourcing to broader environmental and social goals.

Key elements of the redesign include a new logo centered on the letter “P,” a color palette inspired by natural and product-based hues, and a lowercase custom typeface intended to convey approachability. The update will roll out gradually across packaging, digital channels and corporate environments, linking PepsiCo’s food and beverage lines under a unified visual and strategic framework.