Consumers increasingly understand and recognize the benefits of fiber and it’s influencing their “better-for-you” food and beverage selections.

This fall, it was announced in Genetic Engineering and Biotechnology News that researchers were able to create a 3D map of the gut microbiome. It is this type of research that is driving into the next year and beyond what unequivocally has been the biggest ingredient trend in better-for-you foods and beverages: probiotics and the prebiotics that feed them.