ROAR Organic announced a new recipe for its line of beverages, that are now fortified 100% daily value of energy and immunity vitamins B5, B6, B12 and C, as well as antioxidant vitamins A and E, and electrolytes from coconut water.

A multi-faceted team of fitness, health and beverage industry changemakers, Dwayne Johnson, Dany Garcia, Dave Rienzi and John Shulman, announced the launch of ZOA™, a new healthy energy drink set to make waves in the category.

Flume Formulas LTD, San Francisco, debuted with a new line of botanical supplements to give athletes pre-workout energy and focus, post-workout recovery support, and restorative sleep.

GoodSport Nutrition, a Chicago-based start-up, aims to shake up the sports drink landscape with innovation. The company launched GoodSport™, a natural sports drink made from milk, and delivers hydration backed by science in a thirst-quenching beverage.

Kill Cliff has collaborated with Joe Rogan to create the Flaming Joe, a spicy pineapple fusion that is the latest edition to the company's line of CBD beverages.

Cymbiotika launched its newest product, Magnesium L-Threonate. The company developed the product to combat magnesium deficiency in adults. Magnesium is an electrolyte and is required for more than 300 processes within the human body.

Wave is a companion to HidrateSpark's smart water bottles to boost healthy hydration habits and help keep consumers daily hydration goals on track

According to the company, Hydralyte is scientifically formulated with the right ratio of glucose and electrolytes to hydrate more effectively than sports drinks or coconut water with far less sugar. Hydralyte Plus Immune System Boost has 75% less sugar and 4x the electrolytes of a sports drink.

To promote hydration for dysphagia patients and caregivers, the Thick-It® and Sqwincher® brands introduced a Clear Advantage® Thickened Water + Sugar Free, Low Calorie Sqwincher® Qwik Stik® ZERO Combo Pack.