Inspired by the platinum hit song "Yummy," Liquid I.V. crafted a Guava Hibiscus version of its flagship product, Hydration Multiplier. With each sip of this drink mix, consumers can taste juicy pink guava and just a hint of hibiscus.

Demand for sports-nutrition products is broadening. No longer fueled by bodybuilders and competitive athletes alone, the global market for sports-performance foods, beverages and supplements is forecast to grow at a 9.7% compound annual rate through 2025—driven increasingly by purchases from recreational athletes and “everyday” consumers.

Containing just 10 calories and 2g of sugar, the powder sticks also are vegan, Non-GMO, soy-free, and gluten-free. 

While North America and Europe are currently the major markets for wellness foods and beverages, the trend is global, with Asia-Pacific likely to become the fastest growing market.

Made for energizing consumers pre or post workout, REIGN Total Body Fuel helps refuel, refresh and recover featuring 300mg of natural caffeine with zero sugar, zero calories and zero artificial flavors or colors.

Available starting Feb. 1, Hoist is a balance of electrolytes, carbohydrates and water for rapid hydration, the company says. 

ESSENTIAL AMIN.O. ENERGY Plus Electrolytes comes in powder and a new, effervescent ready-to-drink formula in a 12-ounce can.

WinCo Foods currently has over 17,000 employees and operates throughout Washington, Idaho, Nevada, California, Oregon, Utah, Arizona, Texas and Oklahoma. This partnership will provide a great opportunity by widening distribution coverage in the USA to promote the science based oral rehydration products.

Griffith Health Institute researchers have found adding electrolytes can make beer up to three times more effective at hydrating.