Items Tagged with 'sports drinks'

KA-EX introduced Creatine EAA+ Booster, a ready-to-drink functional beverage designed to overcome creatine stability challenges in RTD formulations. Featuring a patented push-cap system and a blend of creatine, amino acids, caffeine and electrolytes, the launch highlights ongoing innovation in performance-focused beverage delivery systems.

The brand is repositioning hydration to address broader consumer needs beyond athletics. The shift highlights opportunities for clearer messaging and lower-sugar formulations in a crowded category.

RECOVER 180 is expanding its organic hydration lineup with the launch of Tropical Ice and Orange Cream. The new flavors reinforce the brand’s focus on clean, functional hydration for athletes and active consumers seeking better-for-you alternatives to traditional sports drinks.

DripDrop Hydration is expanding its portfolio with Zero Sugar Plus, a clean-label electrolyte drink mix designed for daily hydration and recovery. The new formula delivers three times the electrolytes of leading sports drinks with zero sugar and no artificial sweeteners.

Prepared Foods has selected six new food and beverage products introduced in October 2025. Vote below to let us know which new product is your favorite!

Gatorade is introducing Gatorade Lower Sugar, formulated without artificial flavors, sweeteners or colors and offering three-quarters less sugar than the original. The drink rolls out nationwide in spring 2026 in four flavors, including the return of Rain Berry.

The new flavor launch follows the breakout success of last summer’s Powerade SOUR innovation— bringing even bolder flavors and an “XTRA SOUR” twist designed to level up the original.

Following the official launch of Más+ by Messi in Miami, the new hydration beverage from soccer star Lionel Messi is expanding distribution to deliver "positive hydration" in even more states across the country. 

“Our fans have always relied on our products for energy, but we knew there was also an opportunity to create a product that could give a mental boost and support focus," said Fabiola Torres, PepsiCo general manager and chief marketing officer, Energy Category. 

Officials say the facility offers a full range of capabilities and equipment to help customers move from development on the benchtop to small scale-up production in the pilot plant that will inform and accelerate final large-scale production.