GoodSport Nutrition, a Chicago-based start-up, aims to shake up the sports drink landscape with innovation. The company launched GoodSport™, a natural sports drink made from milk, and delivers hydration backed by science in a thirst-quenching beverage.

Here are three key mashup trends Packaged Facts sees spurring future growth in the beverage industry.

WTRMLN SportWTR is an enhanced watermelon water that delivers thirst-quenching benefits to help consumers hydrate faster and recover more efficiently than regular water.

Among the most important recent innovations identified by Packaged Facts in the report involves mashups—the crossover fusion of two or more beverage products that traditionally wouldn’t be expected to go together.

Here's an example of a food and beverage category flexing its muscle. The concept of "active nutrition" is developing more widely as interest spreads beyond the traditional core base of bodybuilders, endurance athletes and high-level sportsmen.

ESSENTIAL AMIN.O. ENERGY Plus Electrolytes comes in powder and a new, effervescent ready-to-drink formula in a 12-ounce can.

The brand will continue to operate independently with the same entrepreneurial spirit that has made it so successful under the leadership of co-founder and chairman Mike Repole and his BODYARMOR management team

EMPACT provides safe energy, replenishing electrolytes, vital nutrients and branched chain amino acids (BCAAs) that help the body stay hydrated during physical activity, helps maintain muscle mass during exercise and weight management and support the development and post-exercise repair and rebuilding of muscle tissue and recovery. It is designed to provide a range of physical and mental enhancements that power its users through workouts, exercise and daily activities.

Each bottle offers 100 calories. The lineup will be offered in three flavors: move it (strawberry black cherry), werk it (orange mango) and pump it (lemon lime). Vitaminwater active will be packaged in 15.2-ounce, PET bottles nationwide.