BODYARMOR will be managed as a separate business within Coca-Cola’s North America operating unit and will continue to be based in New York
November 1, 2021
In 2018, Coca-Cola initially acquired a 15% stake in BODYARMOR with a path to full ownership, based on a pre-determined discount. Coca-Cola is paying $5.6 billion in cash for the remaining 85% of the company.
Move aims to capture portion of $22 billion sports drink market
August 2, 2021
The move could extend Greene Concepts’ reach into the sports drink industry valued at $22.37 billion in 2018 with a compound annual growth rate (CAGR) of 7.8% over the forecast period according to Grand View Research.
The beverage is made from milk, and delivers hydration from an approach backed by science
March 30, 2021
GoodSport Nutrition, a Chicago-based start-up, aims to shake up the sports drink landscape with innovation. The company launched GoodSport™, a natural sports drink made from milk, and delivers hydration backed by science in a thirst-quenching beverage.
Coffee, tea, and energy drinks are among the important beverage segments finding increased sales through mashup formulations
March 20, 2019
Among the most important recent innovations identified by Packaged Facts in the report involves mashups—the crossover fusion of two or more beverage products that traditionally wouldn’t be expected to go together.
Here's an example of a food and beverage category flexing its muscle. The concept of "active nutrition" is developing more widely as interest spreads beyond the traditional core base of bodybuilders, endurance athletes and high-level sportsmen.
The initial investment is uniquely structured to create value for both companies and allow Coca-Cola to increase its ownership stake in the future under defined terms
August 15, 2018
The brand will continue to operate independently with the same entrepreneurial spirit that has made it so successful under the leadership of co-founder and chairman Mike Repole and his BODYARMOR management team
The unique performance blend in the EMPACT+ product provides safe energy, with no stimulants
May 23, 2018
EMPACT provides safe energy, replenishing electrolytes, vital nutrients and branched chain amino acids (BCAAs) that help the body stay hydrated during physical activity, helps maintain muscle mass during exercise and weight management and support the development and post-exercise repair and rebuilding of muscle tissue and recovery. It is designed to provide a range of physical and mental enhancements that power its users through workouts, exercise and daily activities.