Here's an example of a food and beverage category flexing its muscle. The concept of "active nutrition" is developing more widely as interest spreads beyond the traditional core base of bodybuilders, endurance athletes and high-level sportsmen.
The initial investment is uniquely structured to create value for both companies and allow Coca-Cola to increase its ownership stake in the future under defined terms
August 15, 2018
The brand will continue to operate independently with the same entrepreneurial spirit that has made it so successful under the leadership of co-founder and chairman Mike Repole and his BODYARMOR management team
The unique performance blend in the EMPACT+ product provides safe energy, with no stimulants
May 23, 2018
EMPACT provides safe energy, replenishing electrolytes, vital nutrients and branched chain amino acids (BCAAs) that help the body stay hydrated during physical activity, helps maintain muscle mass during exercise and weight management and support the development and post-exercise repair and rebuilding of muscle tissue and recovery. It is designed to provide a range of physical and mental enhancements that power its users through workouts, exercise and daily activities.
Vitaminwater Active offers electrolytes from coconut water and sea salt and are sweetened with cane sugar
December 22, 2017
Each bottle offers 100 calories. The lineup will be offered in three flavors: move it (strawberry black cherry), werk it (orange mango) and pump it (lemon lime). Vitaminwater active will be packaged in 15.2-ounce, PET bottles nationwide.
Natural sports drinks and savory nutrition bars are among key product trends reshaping the U.S. functional foods market
March 19, 2015
Helping to drive a robust functional foods market in 2015 is a nation still struggling to shed extra pounds and keep them off, consumers recognizing the importance of engaging in regular physical activity to promote overall good health, and adults of all ages seeking out foods and beverages to help them maintain enough energy to support fast paced lives that less and less frequently involve food preparation and healthful, sit-down meals with family or friends.
The February 2019 issue of Prepared Foods features our cover story on color solutions and how color makers are expanding their offerings. Other features include lipids, sugar reduction in food and beverage formulations, and much more.