Here's an example of a food and beverage category flexing its muscle. The concept of "active nutrition" is developing more widely as interest spreads beyond the traditional core base of bodybuilders, endurance athletes and high-level sportsmen.

ESSENTIAL AMIN.O. ENERGY Plus Electrolytes comes in powder and a new, effervescent ready-to-drink formula in a 12-ounce can.

The brand will continue to operate independently with the same entrepreneurial spirit that has made it so successful under the leadership of co-founder and chairman Mike Repole and his BODYARMOR management team

EMPACT provides safe energy, replenishing electrolytes, vital nutrients and branched chain amino acids (BCAAs) that help the body stay hydrated during physical activity, helps maintain muscle mass during exercise and weight management and support the development and post-exercise repair and rebuilding of muscle tissue and recovery. It is designed to provide a range of physical and mental enhancements that power its users through workouts, exercise and daily activities.

Each bottle offers 100 calories. The lineup will be offered in three flavors: move it (strawberry black cherry), werk it (orange mango) and pump it (lemon lime). Vitaminwater active will be packaged in 15.2-ounce, PET bottles nationwide.

Helping to drive a robust functional foods market in 2015 is a nation still struggling to shed extra pounds and keep them off, consumers recognizing the importance of engaging in regular physical activity to promote overall good health, and adults of all ages seeking out foods and beverages to help them maintain enough energy to support fast paced lives that less and less frequently involve food preparation and healthful, sit-down meals with family or friends.

The personnel decision is in the wake of Hormel's acquisition of CytoSport Holdings, maker of Muscle Milk products.

3-D movie glasses. 5G smartphones. It’s clear that consumers like options, and they value anything that adds functional dimensions for a heightened experience.

PepsiCo Inc. named Debra Crew president, PepsiCo Americas Beverages.