Items Tagged with 'sports drinks'

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Profiling Sports-Oriented Foods, Drinks & Supplements Making a Debut in February 2022

This month’s collection includes electrolyte beverages, protein powders and ready to drink caffeine for athletes
February 18, 2022
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“New consumers are coming to the performance drink market as this category continues to grow beyond the sports market into the mainstream and an increasing number of Americans are making fitness and nutrition a priority,” noted Bill Meissner, Splash Beverage president and chief marketing officer.


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The Coca-Cola Company Acquires BODYARMOR

BODYARMOR will be managed as a separate business within Coca-Cola’s North America operating unit and will continue to be based in New York
November 1, 2021
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In 2018, Coca-Cola initially acquired a 15% stake in BODYARMOR with a path to full ownership, based on a pre-determined discount. Coca-Cola is paying $5.6 billion in cash for the remaining 85% of the company.


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GoodSport Natural Sports Drink

The beverage is made from milk, and delivers hydration from an approach backed by science
March 30, 2021
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GoodSport Nutrition, a Chicago-based start-up, aims to shake up the sports drink landscape with innovation. The company launched GoodSport™, a natural sports drink made from milk, and delivers hydration backed by science in a thirst-quenching beverage.
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WTRMLN SportWTR

New sports drink includes electrolytes, vitamin C and the amino acid L-citrulline
June 5, 2019
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WTRMLN SportWTR is an enhanced watermelon water that delivers thirst-quenching benefits to help consumers hydrate faster and recover more efficiently than regular water.
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3 Key Trends in the US Beverage Market

Coffee, tea, and energy drinks are among the important beverage segments finding increased sales through mashup formulations
March 20, 2019
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Among the most important recent innovations identified by Packaged Facts in the report involves mashups—the crossover fusion of two or more beverage products that traditionally wouldn’t be expected to go together.
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