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Developed with a coconut water base like other BODYARMOR Sports Drink, BODYARMOR Flash I.V. offers consumers the ability to refuel, replenish and recover with electrolytes.
The beverage is the first caffeinated energy drink from Gatorade. It is designed for athletes with everything from formula (not carbonated, same flavors as Gatorade with 200mg caffeine + B vitamins) to design and packaging (resealable bottle for on-the-go).
September 7, 2022
The beverage is the first caffeinated energy drink from Gatorade. It is designed for athletes with everything from formula (not carbonated, same flavors as Gatorade with 200mg caffeine + B vitamins) to design and packaging (resealable bottle for on-the-go).
Creators of Muscle Milk launch new hemp infused sports nutrition brand gym in US market
July 5, 2022
Developed by Alternative Biologics, Inc., whose founders and team created protein drink category leader MUSCLE MILK, GYM WEED is the newest venture of products to help consumers train harder and live each moment to the fullest.
This month’s collection includes electrolyte beverages, protein powders and ready to drink caffeine for athletes
February 18, 2022
“New consumers are coming to the performance drink market as this category continues to grow beyond the sports market into the mainstream and an increasing number of Americans are making fitness and nutrition a priority,” noted Bill Meissner, Splash Beverage president and chief marketing officer.
BODYARMOR will be managed as a separate business within Coca-Cola’s North America operating unit and will continue to be based in New York
November 1, 2021
In 2018, Coca-Cola initially acquired a 15% stake in BODYARMOR with a path to full ownership, based on a pre-determined discount. Coca-Cola is paying $5.6 billion in cash for the remaining 85% of the company.
The beverage is made from milk, and delivers hydration from an approach backed by science
March 30, 2021
GoodSport Nutrition, a Chicago-based start-up, aims to shake up the sports drink landscape with innovation. The company launched GoodSport™, a natural sports drink made from milk, and delivers hydration backed by science in a thirst-quenching beverage.
New sports drink includes electrolytes, vitamin C and the amino acid L-citrulline
June 5, 2019
WTRMLN SportWTR is an enhanced watermelon water that delivers thirst-quenching benefits to help consumers hydrate faster and recover more efficiently than regular water.
Coffee, tea, and energy drinks are among the important beverage segments finding increased sales through mashup formulations
March 20, 2019
Among the most important recent innovations identified by Packaged Facts in the report involves mashups—the crossover fusion of two or more beverage products that traditionally wouldn’t be expected to go together.