GoodSport Nutrition, a Chicago-based start-up, aims to shake up the sports drink landscape with innovation. The company launched GoodSport™, a natural sports drink made from milk, and delivers hydration backed by science in a thirst-quenching beverage.
Milk is a natural source of the essential electrolytes and carbohydrates needed to provide effective hydration. According to the company, scientific studies have shown milk hydrates better than traditional sports drinks and water. However, milk's consistency and protein content, which is slow to digest, were barriers for athletes before and during exercise.
GoodSport's patent-pending formula and process cracked the code on how to provide milk's hydration benefits in a clear and refreshing beverage.
GoodSport delivers three times the electrolytes and 33% less sugar than traditional sports drinks. All ingredients are from natural sources, it is a good source of calcium, excellent source of B vitamins, lactose free and shelf stable.
GoodSport has been scientifically shown to provide rapid and long-lasting hydration. A study published in the Journal Nutrients, demonstrated that GoodSport continues hydrating two hours after it is consumed.
GoodSport sources its main ingredient sustainably. Dairy companies often ultrafilter milk to make products like cheese and are unable to use the nutrient-rich part of the milk needed to create GoodSport. GoodSport rescues and upcycles the unused portion of the milk contributing to a more sustainable food chain.
GoodSport is available at and in 12-packs of 16.9oz bottles in four refreshing flavors: lemon lime, fruit punch, wild berry and citrus. It will be available in select Chicago area retailers this spring with broader distribution to follow.